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5 Simple Tips to Increase Facebook Likes

Facebook has become much more than just sharing pictures of your pets, playing games like Farmville or sharing the latest gossip about Kim Kardashian. Facebook was launched in 2004. It was designed specifically for college and university students who wanted to connect and share ideas together in an easier way than emailing each […]

May 24th, 2017|Uncategorized|

The Rise of Social Media as a Marketing Medium

Let’s go back to the early 2000s. Did you ever think that social media marketing could potentially boost sales for companies? Probably not. We used to think social media was just for posting pictures of pets or writing “Happy Birthday!” on a friend’s or relative’s wall. Back then, no company could have confidently said, “we […]

May 18th, 2017|Uncategorized|

Social Media Reunites a Father & Daughter

Decades ago social media wasn’t around. If you wanted to find information on someone you had to do all sorts of tedious research and digging like look through a giant book called Yellow Pages, use an actual map made of paper to pinpoint a location or actually communicate with other human beings. In today’s world, […]

May 10th, 2017|Social Media News, Uncategorized|

Teen Gets a Year’s Supply of Wendy’s Chicken Nuggets Using Social Media

As of May 9th 2017, there’s a new world record for the most retweeted tweet ever. And no, it wasn’t tweeted by a celebrity or famous artist. It was tweeted by Carter Wilkerson, a teen from Nevada who simply wanted a year’s supply of free chicken nuggets from Wendy’s. He tweeted the company in April […]

May 9th, 2017|Uncategorized|

5 Amazing Tips on How to Optimize Your Instagram Advertising

It’s hard to imagine a life so barbaric that someone couldn’t share their gorgeous pictures on a social media platform such as Instagram. Although Instagram has only been around since 2010, it has quickly become the go-to social media photo sharing app of over 700 million monthly active users. Compared to Facebook and Twitter, Instagram […]

May 8th, 2017|Digital Marketing, Instagram|

Why the Visually Appealing, Yet Awful Tasting Starbucks Unicorn Frappuccino Went Viral

It’s no secret that visually appealing photos are reposted and shared on social media more than any other type of content. Our brain processes visual content easier and faster than text, which is why visuals are being shared 40% (pictures, videos, infographics) more than any other type of content. Add a little unicorn magic to […]

May 1st, 2017|Social Media|

5 Lessons We Can Learn From Coachella’s Brilliant Social Media Strategy

Can you remember the days when you had to wait in line for hours to get tickets and see your favorite artists perform? Afterwards, you could tell your friends all about what happened face-to-face. Posting about your experiences on social media was impossible back then. Luckily, this has changed and many brands take advantage of […]

April 21st, 2017|Branding, Digital Marketing|

The United Airlines PR Blunder Could Have Been Avoided

In the past, companies had complete control of their brand image and messaging since they were the ones communicating directly to their public and potential customers. Nowadays, with social media, brands are vulnerable to what the public at large says about them. One bad move can reach thousands of people on countless social media channels […]

April 13th, 2017|Branding, Digital Marketing, Reputation Management|

How a BBC Interview Turned into a Viral Video

You can spend years building an (online) reputation and it can all be destroyed in the blink of an eye. Or, you can become larger than life. Do you think we are exaggerating? Let me refresh your memory with a recent interview by the BBC that went viral.

Professor Robert E. Kelly, East Asia expert, was […]

April 7th, 2017|Digital Marketing, Reputation Management|

5 Yelp Marketing Tips for Small Business Owners

Our digital marketing agency in Toronto which specializes in online reputation management has come up with 5 tips to help you successfully promote your small business on Yelp.

If you are a small business owner who markets products and services to consumers rather than businesses, then you really should consider registering an account with Yelp.

It’s one […]

March 10th, 2017|Reputation Management, Social Media Marketing, Yelp|