Can you remember the days when you had to wait in line for hours to get tickets and see your favorite artists perform? Afterwards, you could tell your friends all about what happened face-to-face. Posting about your experiences on social media was impossible back then. Luckily, this has changed and many brands take advantage of […]
In the past, companies had complete control of their brand image and messaging since they were the ones communicating directly to their public and potential customers. Nowadays, with social media, brands are vulnerable to what the public at large says about them. One bad move can reach thousands of people on countless social media channels […]
You can spend years building an (online) reputation and it can all be destroyed in the blink of an eye. Or, you can become larger than life. Do you think we are exaggerating? Let me refresh your memory with a recent interview by the BBC that went viral.
Professor Robert E. Kelly, East Asia expert, was […]
Our digital marketing agency in Toronto which specializes in online reputation management has come up with 5 tips to help you successfully promote your small business on Yelp.
If you are a small business owner who markets products and services to consumers rather than businesses, then you really should consider registering an account with Yelp.
It’s one […]
Facebook never gives up! Even after the government of India tried to ban Facebook’s Free Basics program, the most popular social media platform didn’t change its mind. They simply changed their strategy. The purpose of Facebook’s Free Basics program in India was to offer customers unlimited access to internet services. The Indian government felt this […]
Many of us remember the summer of 2014 as the summer of the Ice Bucket Challenge; an enormously effective social media marketing campaign created to raise money and awareness for ALS (amyotrophic lateral sclerosis).
Our social media feeds were flooded with friends and celebrities drenched in ice cold water. The public embraced the idea of making […]
Our Digital Marketing Company in Toronto has compiled a list of the 5 most popular tech gadgets according to social media.
Today’s top tech gadgets gain popularity faster in the digital age due to the power of social media marketing. It would take a lot longer 10 years ago with traditional marketing and Word of Mouth […]
Keyword research is at the core of digital marketing. Whether it is used for SEO, PPC (Google Adwords), or content marketing, you cannot succeed in any initiatives without doing the proper keyword research first. If you are not bidding on or using the right keywords, you are not serving the right content to the right […]