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Cheat Sheet: 7 Major SEO Ranking Signals

What factors does Google take into consideration when ranking websites in their organic search? I am sure this question is asked by every webmaster who wants to be on the first page of Google. There are over 200 ranking signals that Google takes into consideration, including website layout, backlinks, mobile friendliness, and bounce rate.

Not all […]

November 7th, 2017|Search Engine Optimization|

6 Simple Tips on how to Leverage Twitter for your Business

Twitter was founded by Jack Dorsey (@jack), Evan Williams (@Ev) and Biz Stone (@Biz). On March 21, 2006 the first ever tweet was sent by co-founder Jack Dorsey. At that time, none of the founders ever thought Twitter would develop into what it is today. Twitter has evolved into one of the biggest social media […]

November 3rd, 2017|Social Media, Social Media Marketing, Twitter|

5 Social Media Marketing Trends to Watch Out for in the Fall of 2017

New trends in digital marketing come and go every day. Accordingly, it is crucial for all digital marketers to keep up with the pace.

As digital marketing specialists in the Greater Toronto Area, we always advise our clients never to assume that something they know from the past is considered within the “best practice” category of […]

October 26th, 2017|Social Media|

How the Twitter Famous Chrissy Teigen Uses her Platform to Build her Brand and Sell her Cookbook

Celebrities, they’re just like us! They tweet about their first world problems and use the internet as a first resort when in the market for something. The only difference, is when a celebrity has a problem, the entire world is willing to do anything to help them. On September 21, model Chrissy Teigen tweeted out […]

September 29th, 2017|Social Media Marketing, Twitter|

7 Best Free Social Media Marketing Tools – 2017

Do you feel stressed when you think about how you will monitor and create content and connect with followers and fans on multiple social media accounts? How can you keep up with your Twitter account when you have not even checked Facebook or Instagram for the day? Even the biggest social media marketing influencers know that without the […]

September 15th, 2017|Social Media, Social Media Tools|

Apple introduces US$1000 iPhone X & other innovations during its latest Keynote.

Apple greatly contributed to some of the innovations and technology we use today. The iconic iPhone, introduced exactly 10 years ago, was a true revolution and evolution in the world of smartphones. Nowadays, many people walk around with an iPhone in their hand. Apple is ahead of the game, and even though their products are […]

September 13th, 2017|Apple|

Social Media Storm: How Social Media Helped the Hurricane Harvey Victims Survive

The power of social media has been demonstrated once again with the most recent natural disaster taking place in Houston, Texas. By now, we have all heard about Hurricane Harvey and the devastation it left behind. In times of uncertainty and desperation, tons of victims decided to turn to social media for a chance to […]

September 7th, 2017|Social Media, Social Media Marketing|

5 Effective Tips to Make LinkedIn Advertising Work for You

New to LinkedIn ads? You want to spend money but are not quite clear on how to make the LinkedIn advertising platform work effectively for your Business Page? Have no fear, you are not alone. While LinkedIn is the most powerful B2B social media channel around, few have mastered sound strategies that allow you to […]

August 11th, 2017|LinkedIn, Online marketing|

How to Use Facebook Messenger as a Powerful Customer Service Tool

We have all been turned off by a company’s customer service department at some point in our lives. In the past, customers had to directly call or physically visit a company to resolve any issue. Nowadays we have social media, and it can make our lives a lot easier.

One of the best tools for online […]

July 28th, 2017|Facebook|

How a Sports Copy Editor Made It to the News Himself

Let me refresh your memory. It was October 4 when the Blue Jays played against the Orioles. An epic victory for the Blue Jays in the wild-card game where Edwin Encarnion lead the Jays to victory with a one of a kind homerun, GO JAYS! So what’s so special, the Blue Jays win all the […]