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30 12, 2013

Users are Demanding Private Messaging

December 30th, 2013|News, Social Media, Social Media News, Twitter|

private-messagingAccording to Mashable.com private messaging has captured the attention of the most popular social media networks in the last few months. With platforms such as Facebook, Twitter or Instagram people can have hundreds of thousands of friends or followers at one time. However, users are demanding more intimacy through private messaging services.Simon-Thomas, a neuroscientist who has spent years studying human emotions and social interactions, agrees with the necessity of private messaging in social media networks. "You just have to imagine if every time you said something, instead of it being said to the people who are close to you in physical space, it was broadcast to a three block radius. [Think] how much harder it would be for you to have community."
19 12, 2013

Acura – Comedians in Cars Getting Coffee Commercial – Astro

December 19th, 2013|Videos, Viral Video of the Day|

In partnership with comedian Jerry Seinfeld and director Barry Sonnenfeld, Acura has created a new series of comedic commercials that will debut on Season 3 of Seinfeld's original and Emmy-nominated web series Comedians in Cars Getting Coffee.
10 12, 2013

The Evolution of Mobile Paid Search in the US

December 10th, 2013|Articles, Mobile, Mobile Marketing, News|

multi-screen-new-normalSearchengineland.com recently reported that a Forrester Research study states US mobile paid search will account for $ 3.8 billion in revenue by the end of 2013. IAB reported that that the US mobile ad revenue was slightly below $3 billion for the first half of the year, and they expect higher spending on mobile paid ads in the second half. So it is safe to predict that the mobile ad revenue in the US is expected to be approximately $7 billion in 2013. Nowadays mobile search accounts for around 40 to 60 % of Google searches, so it is very reasonable to estimate that mobile paid search will arrive at that figure of earnings. The report also shows that today 64% of the mobile phones in the US are Smartphone mobile devices and predicts that by the end of 2013 this number will increase to 72%. It is obvious that mobile paid search will continue to grow.
10 12, 2013

A Brilliant & Heartwarming Holiday Campaign from WestJet

December 10th, 2013|Videos, Viral Video of the Day|

Every year, the iRISEmedia team votes for a viral marketing campaign that deserves special recognition. The WestJet “Christmas Miracle” received a unanimous vote.More than 250 passengers on Calgary-bound flights arrived at Toronto & Hamilton airports as unknowing participants in WestJet’s "Christmas miracle". The airline had a virtual Santa ask passengers what they wanted for Christmas as they prepared for check-in. While the flights were en route, 175 volunteers gathered gifts from various shops.
3 12, 2013

Infographic: Google’s 200 Ranking Factors

December 3rd, 2013|Articles, Resource Centre, Search Engine Optimization, Search Engine Optimization|

This is an excellent infographic on Google's 200 factors that comprise of its search engine algorithm. Kudos to Search Engine Journal for this brilliant work...