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26 06, 2014

The Greatest Misconceptions in Content Marketing

June 26th, 2014|Digital Media Marketing, Search Engine Optimization|

In the world of Search Engine Optimization (SEO), content is king and engagement is queen. But all too often, webmasters overlook the importance of publishing rich-quality content. Instead they circulate poorly written articles that are narrowly focused on the attainment of high search engine rankings, and that is where the boat gets missed.
Why is […]

24 06, 2014

7 Things Businesses Must Not Do on Facebook

June 24th, 2014|Social Media Marketing|

Social media is a not just a driving force in our everyday life, but one that fits seamlessly into how communication is spread. At the head of the social media realm is Facebook, the leading social media site in the world. Currently 70% of marketers use this social networking platform to gain new customers. As […]

23 06, 2014

Avoid Fake Reviews! – Online Reputation Management

June 23rd, 2014|Reputation Management, Search Engine Optimization|

Even if you’ve never heard of it, chances are, you’ve seen it and read about it. Increasingly, businesses with an online presence ask their customers to write positive reviews of their products or services on sites such as Yelp, Trip Advisor, and Home Stars—sometimes even offering an incentive for doing so. Advertising and reputation management […]

20 06, 2014

Top 10 Successful Brands on Google+

June 20th, 2014|Digital Media Marketing, Search Engine Optimization, Social Media Marketing|

Do you want to increase your search rankings? Are you using your Google+ page and profile to help boost your SEO efforts? Google+ can help you increase search rankings for your website, but you have to take the time to optimize your page, profile and the posts you share in order for all your ducks […]

19 06, 2014

Online Advertising – Facebook vs. Google

June 19th, 2014|Digital Media Marketing, Facebook, Pay Per Click, Social Media Marketing|

The battle between Facebook ads and Google ads rages on. It is often too difficult for businesses to make an informed decision about which network to focus their attention on without getting all their facts straight.

We’ve included this very-informative Wordstream Infographic to help you with the decision-making process:

© Wordstream

 
The Similarities:
Both Google and Facebook have huge potential in terms of their […]

18 06, 2014

Friendly Reminder: Canada’s New Anti-Spam Law Comes into Effect July 1st

June 18th, 2014|Digital Media Marketing, Internet Law, Internet Marketing - General|

This blog serves as a friendly reminder to our clients and social media followers that Canada’s new Anti-spam law and Regulation “CASL” will come into effect on July 1, 2014. Canadian businesses that rely on email marketing for sales and prospecting will be affected by it.

Don’t be fooled by the name. You don’t need to […]

17 06, 2014

Duplicate Content Detection Tools – SEO

June 17th, 2014|Search Engine Optimization, Search Engine Optimization|

Whenever you are creating a blog or writing website content it must always be unique. It should never be copied or taken from an existing webpage of another website; even when the site is owned by you.

Writing an article with duplicate content may brand you and your business as unethical and as a spammer. You […]

13 06, 2014

Today is Friday the 13th and a Full Moon

June 13th, 2014|Digital Media Marketing, Power of the Internet|

Today’s full moon has many names, including the Rose Moon, the Strawberry Moon, and even the Honey Moon.  What’s rare about this full moon is that it appears on Friday the 13th, and it won’t appear again on this date until the year 2049. Only two occurrences have taken place since 2000, including this one.

Our […]

12 06, 2014

Social Media Enhances World Cup Experience

June 12th, 2014|Digital Media Marketing, Social Media, Social Media News|

There’s no denying, soccer fans are some of the most passionate sports fans in the world.  Even in Canada, where people are known for their love of hockey, social media feeds are littering with soccer posts.

Soccer fans post 1.4 times more photos, 1.5 times more videos, and post 2.7 more comments than the average user […]

11 06, 2014

Social Media Prepares for 2014 FIFA World Cup

June 11th, 2014|Social Media, Social Media Marketing, Social Media News, Uncategorized|

Friday marks the start of the most important sports event in the world-FIFA World Cup. The first match, Brazil vs. Croatia, and the opening ceremony will air at 4pm ET. For Brazil, the host, it’s a chance to start off their first tournament on home soil since 1950 on the right foot, and overcome what’s likely […]