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30 01, 2015

Super Bowl XLIX: The Game for Social Media Marketers. Are You Ready?

January 30th, 2015|Facebook, Internet Marketing - General, News, Social Media, Social Media News, Twitter|

On Sunday, February 1, sport fans will be watching the Super Bowl XLIX. While the game is a few days away, social media marketers and advertisers have already started the big game.
29 01, 2015

Facebook Reports 2014 Results Beating Investors Expectations

January 29th, 2015|Facebook, Internet Marketing - General, Mobile, News, Social Media, Social Media News|

According to the report, Facebook revenue in 2014 increased by 58 percent compared to 2013 results and reached over 1.39 billion monthly active users – an increase of 34 percent years-over-year.
28 01, 2015

Social Media: It’s Bell Let’s Talk Day on Twitter

January 28th, 2015|News|

Bell is running a social media campaign today and promises to donate 5 cents to mental health initiatives for every text message and mobile and long distance call sent and made by a Bell or Bell Aliant customer tweet using #BellLetsTalk and share the Facebook image.

With Olympian Clara Hughes as the public face, Bell hopes […]

27 01, 2015

Social Media Influences on Holocaust Remembrance

January 27th, 2015|News, Social Media|

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 Let us take a moment to remember the innocent victims and survivors of the Holocaust. 70 years ago today Auschwitz-Birkenau was liberated by the Soviet Red Army forces.
26 01, 2015

2014 – The Year In Ideas

January 26th, 2015|Viral Video of the Day|

23 01, 2015

Pinterest vs. Instagram: Which One Should You Use?

January 23rd, 2015|Resource Centre, Uncategorized|

Pinterest & Instagram have undeniably become popular visual social platforms among brands and consumers. That is because, we, as humans, are able to process images 60,000 times faster than text and 90% of information transmitted to the brain is visual. Marketers, who embrace visual content, see a larger return on investment in terms of more […]

22 01, 2015

Top 10 Retailers That Closed Their Stores in Canada

January 22nd, 2015|News|

It’s very unfortunate, but the death of brick-and-mortar retail stores is approaching and inevitable.

For decades, Canadian consumers have been accustomed to traditional retail stores where they could purchase all their clothing, gifts and groceries under one roof. The model, which emerged in the 1960s, is under serious threat now as consumers are opting to do […]

21 01, 2015

How Facebook Reshaped the Global Economy: Report

January 21st, 2015|Facebook, Internet Marketing - General, News, Social Media, Social Media News|

The most recent report released by Deloitte examines the global economic impact of Facebook. Deloitte estimated that in 2014, Facebook enabled $227 billion of economic impact and 4.5 million jobs globally.
20 01, 2015

7 Ways Technology & Social Media Are Influencing Our Lives

January 20th, 2015|Resource Centre, Uncategorized|

In the following article, our Digital Marketing Intern, Alessa Brauckmann, explores the 7 ways in which technology and social media is influencing us.

1. Phonographs Changed the Standard Length of Music
Thomas Edison is the inventor of the phonograph and it’s thanks to him that we are able to listen to music wherever and whenever we want. […]

19 01, 2015

Online Branding – 5 Factors That Influence Consumer’s Buying Decisions

January 19th, 2015|Resource Centre, Uncategorized|

It is our belief that a consumer’s decision to buy a product is influenced by five major factors. These 5 factors also help buyers develop product and brand preferences. Unfortunately, life’s circumstances are beyond our control and we are not able to make changes to our buyer’s preferences; even with the best marketing and sales […]