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29 05, 2015

IBM Announces Marketing Partnership With Facebook

May 29th, 2015|News|

Social media platform Facebook collaborates with IBM to improve internet marketing and is the first company to join the newly developed IBM Commerce THINKLab.
27 05, 2015

New Facebook Ad Feature for App Developers

May 27th, 2015|News|

Facebook extended its Carousel link ads to Mobile App Ads. According to Facebook, since the social media platform introduced the carousel format last year, “advertisers have seen carousel link ads at a 30-50% lower cost-per-conversion and 20-25% lower cost-per-click than single-image link ads".
20 05, 2015

Google Unveils Google+ Collections to Compete with Pinterest

May 20th, 2015|News|

On May 4th, Google+ introduced a Pinterest-like feature: Google+ Collections. Google+ Collections gives its users the ability to group their posts into topic-based sections. Collections is different from pages and communities in that you are the only person who is able to modify the content and the posts will appear in your profile streams for followers to view.
19 05, 2015

Bing To Roll Out Mobile-Friendly Ranking Algorithm

May 19th, 2015|Mobile, Search Engine Optimization|

Bing will follow in Google footsteps and unveil its own mobile-friendly ranking algorithm in the upcoming months. Unlike Google, it will not set a date for when the algorithm will set in and is taking a slower approach to it in order to better communicate the changes and reduce potential whiplash from webmasters.

Despite the announcement […]

14 05, 2015

New LinkedIn Feature: Analytics for Publishing

May 14th, 2015|LinkedIn, News, Social Media, Social Media Marketing, Social Media News|

Social media platform LinkedIn officially announced the new Analytics tool for Publishing on May 7th. The newly launched LinkedIn Analytics tool for published posts offers valuable insight on who is reading and engaging with your posts. If you are a LinkedIn publisher, you will be able to evaluate whether you are reaching the right audience, which posts are engaging for your readers and more.
7 05, 2015

5 Reliable Review Sites For Crowdsourcing

May 7th, 2015|Reputation Management, Resource Centre|

Online crowdsourcing is very real and one of the most important aspects of Online Reputation Management and Digital Marketing. When it comes to making a decision about hiring a contractor or finding the best ”sushi” restaurant in the city, there are many message boards and listservs online that are trustworthy and that you can turn […]

6 05, 2015

The Value of Links in SEO & Online Marketing

May 6th, 2015|Search Engine Optimization|

Learning how to build links is an essential part of being an SEO specialist. The number of referrals to a site is based on the SEO-jargon: link popularity.

Google uses the number of quality links to measure the quality of a website or webpage. Webmasters are permitted to create as many links as possible in order […]

4 05, 2015

Be Amazed by Final Cut King’s Magical Vines on Social Media Platforms

May 4th, 2015|Social Media|

Zach King, better known as Final Cut King, is the ‘’magic-vine’’ maker who is currently trending on many social media platforms. Vine is a six-second video service. What makes Zach King’s videos unique is he edits them in such a way that it appears he is performing magic. He creates a variety of magical vine […]

1 05, 2015

Twitter Unveils 4 New Features

May 1st, 2015|Social Media News|

Twitter has been very active with its updates this month. Although it is very common for this social media micro blog to release new updates, this month we will touch on some changes that cannot go by unnoticed. Below is your guide to the 4 new features added by Twitter in April 2015:

1. Re-tweet with Comment
Firstly, […]