­
30 10, 2015

Using Trademarks in Your SEO Strategy

October 30th, 2015|Internet Law, Search Engine Optimization, Search Marketing|

In July 2010, we compared Google to the Wild West in our post “The Wild West and Google Places (Local Business Listings) – Google’s Sheriffs Are on Patrol”. In our article, we underlined Google Places as the “wild west” of online marketing because at that time there did not appear to be any concrete rules […]

26 10, 2015

5 Ethical Ways of Using Reddit for SEO

October 26th, 2015|Online marketing, Search Engine Optimization, Search Marketing|

Online Marketers erroneously believe that Reddit is a social bookmaking site and could be used for link building purposes to help speed up SEO efforts. These practices will more than probably result in you getting banned or filtered by “spam filters” and should be stopped immediately.

As we mentioned in our previous article, A New SEO […]

20 10, 2015

A New SEO Era is Upon Us: Know What Changes Need to be Made

October 20th, 2015|Digital Media Marketing, Internet Marketing - General, Online marketing, Search Engine Optimization, SEO|

A common request our SEO department receives is: I would like to rank for keyword a, b, and c for a domain I registered for my business. Can you help?

Unfortunately, SEO does not work like that anymore. SERPs have changed dramatically after Google Penguin, Google Panda and Google Hummingbird algorithm updates were unveiled.

While before the […]

14 10, 2015

All LinkedIn Groups Become Private: What Social Media Marketers Need to Know

October 14th, 2015|LinkedIn, Online marketing, Social Media, Social Media Marketing, Social Media News|

In the world of social media, having relevant conversations is essential for growing your professional network. Social media has become a key element in finding and building connections with LinkedIn being the largest professional network on the Internet. On Wednesday, October 14th, LinkedIn will make changes to LinkedIn Groups, the place where professionals meet and […]

13 10, 2015

Is Long-Form Content Part of Your Digital Marketing Strategy?

October 13th, 2015|Content Marketing, Internet Marketing, Online marketing, Search Engine Optimization, SEO|

“Content is where I expect the real money will be made on the internet…” – Bill Gates

In the online marketing world, “content is king” is one cliché that everyone hears. Practically every single marketing expert is talking about content and how it can help them rank better on many search engines. Unfortunately, almost half of […]

9 10, 2015

6 Must Know Ways to Optimize Social Media Profiles for SEO

October 9th, 2015|Internet Marketing, Online marketing, SEO, Social Media, Social Media Marketing|

There are no easy ways to be liked by Google and ranked high in search results. Companies are no longer able to push mass keywords and links without being penalized by Google. Nowadays it is all about creating high-quality, authentic and engaging content. If you search for a company on Google the chances that their […]

8 10, 2015

The 7 Deadly Sins of PPC

October 8th, 2015|Google, Online marketing, Pay Per Click, Search Marketing|

Paid advertising has changed drastically over the years especially with the advent of Google AdWords programs in 2000.

One of the advantages to advertising with Google is that everything is measurable, right down to the number of clicks to the number of impressions and the Click through Rate (CTR). With paid advertising through traditional means, it’s […]

5 10, 2015

7 Common Mistakes Businesses Need To Avoid on Social Media

October 5th, 2015|Digital Media Marketing, Facebook, Online marketing, Social Media, Social Media Marketing|

With over 1.49 billion monthly active users on Facebook and 316 million monthly active users on Twitter, it is the time for businesses to be on social media. The plethora of social media platforms and tools can be extremely beneficial for your online marketing. In our blog we often include social media tips and trends, […]

2 10, 2015

Please Forget Me: The Right To Be Forgotten Within The Online Reputation Industry

October 2nd, 2015|Internet Law, Internet Marketing, Online marketing, Reputation Management|

In the Internet and Big Data Era, where information is launched and never vanishes, it could be arduously difficult to erase any information from the World Wide Web. In the world of Internet Law, the “right to be forgotten” or “the right to oblivion” is defined as a person’s right to remove personal details and […]