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21 04, 2017

5 Lessons We Can Learn From Coachella’s Brilliant Social Media Strategy

April 21st, 2017|Branding, Digital Marketing|

Can you remember the days when you had to wait in line for hours to get tickets and see your favorite artists perform? Afterwards, you could tell your friends all about what happened face-to-face. Posting about your experiences on social media was impossible back then. Luckily, this has changed and many brands take advantage of […]

13 04, 2017

The United Airlines PR Blunder Could Have Been Avoided

April 13th, 2017|Branding, Digital Marketing, Reputation Management|

In the past, companies had complete control of their brand image and messaging since they were the ones communicating directly to their public and potential customers. Nowadays, with social media, brands are vulnerable to what the public at large says about them. One bad move can reach thousands of people on countless social media channels […]

7 04, 2017

How a BBC Interview Turned into a Viral Video

April 7th, 2017|Digital Marketing, Reputation Management|

You can spend years building an (online) reputation and it can all be destroyed in the blink of an eye. Or, you can become larger than life. Do you think we are exaggerating? Let me refresh your memory with a recent interview by the BBC that went viral.

Professor Robert E. Kelly, East Asia expert, was […]