Twitter was founded by Jack Dorsey (@jack), Evan Williams (@Ev) and Biz Stone (@Biz). On March 21, 2006 the first ever tweet was sent by co-founder Jack Dorsey. At that time, none of the founders ever thought Twitter would develop into what it is today. Twitter has evolved into one of the biggest social media platforms out there. Today Twitter is not just for letting people know what you ate that day. Twitter has changed the way businesses are communicating with customers and even their employees. It allows businesses to communicate in real time with their customers. There are a lot of ways a business could use Twitter to their advantage but at the same time when it is not used appropriately it can also impact your business negatively. Here are some useful tips and trick for businesses using Twitter.

Do not Follow Anyone and Everyone

You may be thinking that when starting to build your business Twitter account following anyone and everyone on Twitter is a good idea. As a business, following everyone you can is not a smart way to go about it. You have to make a concise decision as a business on who you would associate with your business. Who you follow gives an image to the world of how you perceive your business. When following anyone and everyone it does not show followers that you have a clear image of the business you are. Generally, you may follow someone on Twitter and hope they will follow you back. Specifying the people your business follows can have a greater effect. You can compare your competitor’s performance against yours. For example, you can also show your followers which charities you support. Another reason why it is not a good idea to follow everyone is that every Twitter user can only follow 5000 people. Once they reach the limit of following 5000 people there are limits to the number of people you can follow after that.

Do not Ignore Comment, Questions and Concerns

One of the many advantages of using Twitter is that you get real time engagement with your customers. Whether you have a business twitter page or a personal one, no one likes it when they get ignored. People like talking to the business directly. Responding promptly to follower’s comments, questions and concerns can have a very positive impact on your business. It is demonstrating your commitment to excellent customer service.

Add Photos to Your Tweets

Adding photos gives your tweets a visual aspect which will help engage your followers. Photos give personality to your tweets; they are attention getters. People are more likely to read what you post when there is a photo.

Do not Overuse the Hashtag

When used correctly using the hashtag symbol ‘#’ in your tweets can have a great impact on the engagement of your tweets by your followers. The hashtag symbol gives a specific meaning to the word. Hashtags can be overused in your tweets and if overused it will result in a negative impact. Ultimately, it can make the tweet hard to read and understand when it is full of hashtags.

Do not Post the Same Material for all Your Social Media Platforms

If your company has other social media platforms make sure not to use the same posts for all platforms. Each social media platform is intended for a different target audience. You want to make sure your posts are geared towards that audience.

Do not Start Your Tweet with the ‘@’ Symbol

When starting a tweet with the ‘@’ symbol you are limiting how many followers can see your tweet. Only the person you are tweeting and the followers following them and your business can see your tweet. If you want to make sure that your tweet is visible to everyone there are a couple of options. One option is to put a period before the ‘@’. For example, you can do “.@person…” Another way is to add text before. For example, “Hello @person…” would get you the same results.

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