Do you feel stressed when you think about how you will monitor and create content and connect with followers and fans on multiple social media accounts? How can you keep up with your Twitter account when you have not even checked Facebook or Instagram for the day? Even the biggest social media marketing influencers know that without the right management and marketing tools, marketing and managing even one social media marketing campaign can be very daunting. Our social media marketing agency in Toronto, Ontario has identified the 7 must-have social media marketing tools to add to your arsenal and streamline your operations for free.

1. Buffer

Best Social Media Marketing Tools of 2017

The Buffer app is one of the best social media marketing tools on the market today. It allows you to easily bookmark and schedule Tweets or Facebook posts from both PC and mobile devices. What differentiates Buffer from its competitors is the analytics portion, which allows you to easily track engagement and interactions you scheduled using the tool. The tool also does some digging through your social media channels to find out when it is the best time to post updates. This allows you to set up an optimized schedule based on the times your followers are online and the times that the followers of those fans are online as well.

2. Hootsuite

Best Social Media Marketing Tools of 2017

Hootsuite is another social media monitoring tool that allows you to schedule, track, and collaborate on your social media accounts. Many social media marketers and brand ambassadors also use the app for reputation management purposes as it allows them to track mentions. Probably one of the most compelling reasons to use Hootsuite is the fact that it allows you to manage so many different social networks, including Google+, in one place and under one customizable interface and layout. Full access to the Google+ API has only been given to a few partners, of which Hootsuite is one.The Google+ API is very limited in that it currently only supports pages and not personal profiles.

3. TweetReach

Best Social Media Marketing Tools of 2017

TweetReach is a great tool if you would like to check how far your Tweets travel in the Twitterverse. The tool measures the actual impact and implications of social media discussions on the channel. It is a good way of finding out who are your most influential followers, implicitly guiding you towards the right people you should be conversing with when sharing content on the social media channel.

4. Canva

Best Social Media Marketing Tools of 2017

Canva is a simple tool that can be used for creating images for social media accounts.  The tool is the perfect fit for novice graphic designers as it sports pre-sized social media templates, endless graphics and fonts, and a huge library of examples to get your creativity going.   The key advantage is collaboration; you can use the tool with remote team members, clients, or with your design partners. You also have the ability to create a design and send an editable design for feedback or approval.

5. Edgar

Best Social Media Marketing Tools of 2017

It is perfectly fine to repurpose old content on social media as long as it is relevant to your audience. The downfall is that is hard to find that great content among the thousands of daily social-media posts that appear in your feeds. Edgar works to make finding quality content easy. This free tool also provides a way to categorize your posts, so you can more easily track down the content that you want to repurpose or share.

6. SocialOomph

Cool Social Media Marketing Tools of 2017

SocialOomph is an excellent tool for beginner social media managers. It works with Twitter, Facebook, Pinterest, LinkedIn, Tumblr, RSS feeds, blogs, Plurk, and App.net. SocialOomph’s free version allows you to work on up to five twitter accounts to schedule tweets and track keywords. The scheduling and posting tool includes a URL shortening feature, which allows you to also track clicks. One key feature SocialOomph has that sets it apart is its ability to help you to manage your Twitter followers and your direct messages box from within the tool’s interface. The tool also allows you to save and reuse social posts for when you want to use posts as part of a campaign or get an extra boost out of your top performing content.

7. Twazzup

Cool Social Media Marketing Tools of 2017

Twazzup is a social media tool with a dashboard that tracks any keyword you want on Twitter. It breaks down and categorizes the keyword by link popularity, contributors, news, tag clouds and users and even includes media when applicable. It also shows who said what, how many times something was said, and how popular are those people conversing with it. Unique features like avatar mouse-overs that give more details about that user’s relevant tweets make Twazzup a valuable social media tool to try.

iRISEmedia.com is a Toronto based social media marketing agency, specializing in social media management, digital marketing and online branding. Our team helps clients manage and grow their online presence and branding to increase qualified web traffic and online leads.