Can you remember the days when you had to wait in line for hours to get tickets and see your favorite artists perform? Afterwards, you could tell your friends all about what happened face-to-face. Posting about your experiences on social media was impossible back then. Luckily, this has changed and many brands take advantage of […]
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In the past, companies had complete control of their brand image and messaging since they were the ones communicating directly to their public and potential customers. Nowadays, with social media, brands are vulnerable to what the public at large says about them. One bad move can reach thousands of people on countless social media channels […]