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About Alex Noudelman

Alex Noudelman earned his Honours B.A. in History and Political Science in 2007 from York University in Toronto, ON. He went on to complete his Advanced Certificate in Adolescent Education in 2008 at D'Youville College and became a certified teacher in Ontario in January, 2009. He's been working in the digital marketing industry since 2010 and enjoys writing to intrigue his readers and educate them about the fundamentals. Feel free to contact Alex Noudelman if you have any questions or would like to see a specific topic covered on this iRISEmedia blog.
4 07, 2017

Topic Clusters: How to Create SEO-Friendly Content in 2017

July 4th, 2017|Search Engine Optimization, Uncategorized|

Let me suggest a better way to create SEO-Friendly Content: Topic Clustering. Not only does it save you time, but it showcases your expertise and helps you extend the reach of your material.
For the past four years, since the unveiling of the Google Hummingbird update, there have been great discourse surrounding topics over keyword optimization. […]

10 03, 2017

5 Yelp Marketing Tips for Small Business Owners

March 10th, 2017|Reputation Management, Social Media Marketing, Yelp|

Our digital marketing agency in Toronto which specializes in online reputation management has come up with 5 tips to help you successfully promote your small business on Yelp.

If you are a small business owner who markets products and services to consumers rather than businesses, then you really should consider registering an account with Yelp.

It’s one […]

10 02, 2017

5 Ways To Upgrade Your SEO Back Linking Strategy

February 10th, 2017|Advanced SEO Techniques, Blogging, Content Marketing, Digital Marketing, Search Engine Optimization, SEO|

Before April 2012, one could easily buy their rankings way up to the first page of Google. All you had to do was find the right websites and directories that would be willing to back link to your site. Well, that time is long gone. The Google Penguin Spam Filter is now part of Google’s […]

2 02, 2017

The Top 5 Tech Innovations You Will See In The (Near) Future

February 2nd, 2017|Articles, Digital Marketing, Digital Media Marketing, Social Media, Social Media Marketing Agency|

Our Digital Marketing Company in Toronto has compiled a list of the 5 most popular tech gadgets according to social media.
Today’s top tech gadgets gain popularity faster in the digital age due to the power of social media marketing. It would take a lot longer 10 years ago with traditional marketing and Word of Mouth […]

2 02, 2017

5 Tips to Improve Your LinkedIn Brand Presence in 2017

February 2nd, 2017|Digital Media Marketing, LinkedIn, Social Media Marketing, Social Media Marketing Agency|

LinkedIn can be a practical tool for any business to grow their network and build brand recognition. As with any other social network, LinkedIn requires inimitable ways to become successful. Our social media marketing agency in Toronto has compiled 5 simple tips that will positively impact your LinkedIn brand presence in 2017.
1. Use your page […]

6 12, 2016

Top Keyword Research Tools for SEO: 2016 Edition

December 6th, 2016|Search Engine Optimization|

Keyword research is at the core of digital marketing. Whether it is used for SEO, PPC (Google Adwords), or content marketing, you cannot succeed in any initiatives without doing the proper keyword research first. If you are not bidding on or using the right keywords, you are not serving the right content to the right […]

22 09, 2016

10 Best Free SEO Tools for 2016

September 22nd, 2016|Search Engine Optimization|

The following 10 free seo tools, which all are easy and free to use, are available to help you supercharge your SEO efforts and increase your organic Google rankings and qualified web traffic.

How do you feel about the performance of your SEO campaign? As the year winds down, it won’t be long before you’re reviewing […]

14 09, 2016

Cheat Sheet – 10 Must-Haves in a Compelling Social Media Call to Action

September 14th, 2016|Social Media Marketing|

Great news! Our Toronto social media marketing manager created a “cheat sheet” for producing the best ever Calls to Action (CTA)

How do I get my audience to respond and engage with my social media activities? That’s a common question I get asked in my role as social media marketing manager in our Toronto office.

I am […]

22 08, 2016

Will Instagram Stories Be the End of Snapchat?

August 22nd, 2016|Social Media News|

In a bold move to push its users to create and share more content, Instagram has launched and announced Instagram Stories. Our Toronto Digital Marketing Manager discusses what this will mean for Snapchat and its Stories.

With 500 million monthly active users, 300 million daily actives and now 250 million users on its Direct Messaging feature, […]

29 02, 2016

The Changes to Google Adwords Layout & Impact on Online Marketing

February 29th, 2016|Google, Internet Marketing, Pay Per Click|

If you performed a desktop Google search this week, you would have noticed a significant change to how results are displayed.

As of Friday, February 19, 2016, Google will no longer show text ads in the right sidebar. In their place, there will only be 3 text ads showing above the organic listings and 3 ads […]