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29 06, 2016

What is your Brand’s Social Media “Brand Personality”?

June 29th, 2016|Brand development, Branding, Digital Marketing, online branding, Social Media, Social Media Marketing|

Brand Personality is the way a brand represents and expresses itself. It helps brands differentiate and stand out from competitors. The digital age, and social media in particular, have changed the way we as consumers engage with various brands. Social media gives brands an opportunity to develop a “personality” and style of their own. Once […]

30 09, 2015

6 Ways Small Businesses Can Win on Social Media

September 30th, 2015|Brand development, Digital Media Marketing, Small Business, Social Media, Social Media Marketing|

According to the 2015 State of Small Businesses Report small and medium-sized business (SMB) owners are planning to spend less than 3% of their revenue on marketing activities. 61% of businesses see social media as the top marketing tool. In addition, SMBs are spending less and less on traditional advertising switching to online marketing to […]

17 04, 2014

Incorporation of Company Branding and SEO

April 17th, 2014|Advanced SEO Techniques, Brand development, SEO|

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the […]