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21 04, 2017

5 Lessons We Can Learn From Coachella’s Brilliant Social Media Strategy

April 21st, 2017|Branding, Digital Marketing|

Can you remember the days when you had to wait in line for hours to get tickets and see your favorite artists perform? Afterwards, you could tell your friends all about what happened face-to-face. Posting about your experiences on social media was impossible back then. Luckily, this has changed and many brands take advantage of […]

13 04, 2017

The United Airlines PR Blunder Could Have Been Avoided

April 13th, 2017|Branding, Digital Marketing, Reputation Management|

In the past, companies had complete control of their brand image and messaging since they were the ones communicating directly to their public and potential customers. Nowadays, with social media, brands are vulnerable to what the public at large says about them. One bad move can reach thousands of people on countless social media channels […]

29 06, 2016

What is your Brand’s Social Media “Brand Personality”?

June 29th, 2016|Brand development, Branding, Digital Marketing, online branding, Social Media, Social Media Marketing|

Brand Personality is the way a brand represents and expresses itself. It helps brands differentiate and stand out from competitors. The digital age, and social media in particular, have changed the way we as consumers engage with various brands. Social media gives brands an opportunity to develop a “personality” and style of their own. Once […]

16 06, 2016

What Colours Say About Your Brand

June 16th, 2016|Branding, Design, Digital Marketing, Digital Media Marketing, online branding, Online marketing|

Satyendra Singh, professor of marketing and international business at the University of Winnipeg, conducted a study on the impact that colours have on the marketing of a product. “Findings of the study are that managers can use colours to increase or decrease appetite, enhance mood, calm down customers, and reduce perception of waiting time, among […]