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8 05, 2017

5 Amazing Tips on How to Optimize Your Instagram Advertising

May 8th, 2017|Digital Marketing, Instagram|

It’s hard to imagine a life so barbaric that someone couldn’t share their gorgeous pictures on a social media platform such as Instagram. Although Instagram has only been around since 2010, it has quickly become the go-to social media photo sharing app of over 700 million monthly active users. Compared to Facebook and Twitter, Instagram […]

21 04, 2017

5 Lessons We Can Learn From Coachella’s Brilliant Social Media Strategy

April 21st, 2017|Branding, Digital Marketing|

Can you remember the days when you had to wait in line for hours to get tickets and see your favorite artists perform? Afterwards, you could tell your friends all about what happened face-to-face. Posting about your experiences on social media was impossible back then. Luckily, this has changed and many brands take advantage of […]

13 04, 2017

The United Airlines PR Blunder Could Have Been Avoided

April 13th, 2017|Branding, Digital Marketing, Reputation Management|

In the past, companies had complete control of their brand image and messaging since they were the ones communicating directly to their public and potential customers. Nowadays, with social media, brands are vulnerable to what the public at large says about them. One bad move can reach thousands of people on countless social media channels […]

7 04, 2017

How a BBC Interview Turned into a Viral Video

April 7th, 2017|Digital Marketing, Reputation Management|

You can spend years building an (online) reputation and it can all be destroyed in the blink of an eye. Or, you can become larger than life. Do you think we are exaggerating? Let me refresh your memory with a recent interview by the BBC that went viral.

Professor Robert E. Kelly, East Asia expert, was […]

10 02, 2017

5 Ways To Upgrade Your SEO Back Linking Strategy

February 10th, 2017|Advanced SEO Techniques, Blogging, Content Marketing, Digital Marketing, Search Engine Optimization, SEO|

Before April 2012, one could easily buy their rankings way up to the first page of Google. All you had to do was find the right websites and directories that would be willing to back link to your site. Well, that time is long gone. The Google Penguin Spam Filter is now part of Google’s […]

2 02, 2017

The Top 5 Tech Innovations You Will See In The (Near) Future

February 2nd, 2017|Articles, Digital Marketing, Digital Media Marketing, Social Media, Social Media Marketing Agency|

Our Digital Marketing Company in Toronto has compiled a list of the 5 most popular tech gadgets according to social media.
Today’s top tech gadgets gain popularity faster in the digital age due to the power of social media marketing. It would take a lot longer 10 years ago with traditional marketing and Word of Mouth […]

7 09, 2016

Drop Everything: All You Need to Know About iPhone 7 | Digital Marketing News

September 7th, 2016|Apple, Digital Marketing, Digital Media Marketing|

Apple has finally launched its latest iPhone 7 and iPhone 7 Plus at Wednesday’s Apple Event – a press and digital marketing event which unveiled the next generation of its flagship products. From leaked factory photos to spec predictions from analysts, the buzz has been building over the last few weeks. Gear up, Apple fans! […]

27 07, 2016

All Your Questions Answered About the Digital Marketing Success of 2016: Pokémon Go

July 27th, 2016|Digital Marketing|

It’s been a little over a week since Pokémon Go was released in Canada, and the craziness hasn’t died down yet. A lot of people are loving the digital marketing sensation, but there’s a lot of features in the game that are unclear to many. iRISEmedia did research and found answers to the most commonly […]

20 07, 2016

Pokémon Go is Finally Available in Canada

July 20th, 2016|Digital Marketing|

As of Sunday afternoon, Canadian Pokémon Go trainers can finally officially download the insanely popular mobile augmented-reality app. The game was released in New Zealand, Australia and the United States earlier this month, and was available to 26 European countries in the beginning of last week. Many Canadians had found workarounds to play the game […]

29 06, 2016

What is your Brand’s Social Media “Brand Personality”?

June 29th, 2016|Brand development, Branding, Digital Marketing, online branding, Social Media, Social Media Marketing|

Brand Personality is the way a brand represents and expresses itself. It helps brands differentiate and stand out from competitors. The digital age, and social media in particular, have changed the way we as consumers engage with various brands. Social media gives brands an opportunity to develop a “personality” and style of their own. Once […]