Many of us remember the summer of 2014 as the summer of the Ice Bucket Challenge; an enormously effective social media marketing campaign created to raise money and awareness for ALS (amyotrophic lateral sclerosis).
Our social media feeds were flooded with friends and celebrities drenched in ice cold water. The public embraced the idea of making […]
On March 2nd and 3rd DX3 took place again at the Metro Toronto Convention Centre. DX3 is Canada’s largest digital marketing, digital advertising and digital retail conference and trade show. The convention brings together agencies, publishers, brands and retailers for two days of networking and education. From robots that can recognize emotions to VICE releasing […]
If you performed a desktop Google search this week, you would have noticed a significant change to how results are displayed.
As of Friday, February 19, 2016, Google will no longer show text ads in the right sidebar. In their place, there will only be 3 text ads showing above the organic listings and 3 ads […]
“Content is where I expect the real money will be made on the internet…” – Bill Gates
In the online marketing world, “content is king” is one cliché that everyone hears. Practically every single marketing expert is talking about content and how it can help them rank better on many search engines. Unfortunately, almost half of […]
In the Internet and Big Data Era, where information is launched and never vanishes, it could be arduously difficult to erase any information from the World Wide Web. In the world of Internet Law, the “right to be forgotten” or “the right to oblivion” is defined as a person’s right to remove personal details and […]
How do I get my Yelp business listing removed? This is one of the most frequently asked questions to our digital marketing firm in Toronto. Upset business owners feel frustrated and exhausted when dealing with Yelp and its negative reviews. What’s worse is that Yelp tends to archive many reviews it feel is “spam” when […]