­
21 07, 2017

How a Sports Copy Editor Made It to the News Himself

July 21st, 2017|online branding, Reputation Management, Social Media|

Let me refresh your memory. It was October 4 when the Blue Jays played against the Orioles. An epic victory for the Blue Jays in the wild-card game where Edwin Encarnion lead the Jays to victory with a one of a kind homerun, GO JAYS! So what’s so special, the Blue Jays win all the […]

29 06, 2016

What is your Brand’s Social Media “Brand Personality”?

June 29th, 2016|Brand development, Branding, Digital Marketing, online branding, Social Media, Social Media Marketing|

Brand Personality is the way a brand represents and expresses itself. It helps brands differentiate and stand out from competitors. The digital age, and social media in particular, have changed the way we as consumers engage with various brands. Social media gives brands an opportunity to develop a “personality” and style of their own. Once […]

16 06, 2016

What Colours Say About Your Brand

June 16th, 2016|Branding, Design, Digital Marketing, Digital Media Marketing, online branding, Online marketing|

Satyendra Singh, professor of marketing and international business at the University of Winnipeg, conducted a study on the impact that colours have on the marketing of a product. “Findings of the study are that managers can use colours to increase or decrease appetite, enhance mood, calm down customers, and reduce perception of waiting time, among […]

8 07, 2015

5 Tips to Help you Build a Stronger Online Brand

July 8th, 2015|online branding|

The advent of the internet has without a doubt created opportunities for many businesses that would have otherwise been impossible. For example, there is now a myriad of channels to market our products and services with unprecedented access to your target audiences. Businesses most affected by the advent are SMBs that previously didn’t have the […]

16 04, 2015

6 Essential Tips to Get Your Next Article Featured on LinkedIn Pulse

April 16th, 2015|Internet Marketing - General, online branding, Resource Centre, Social Media, Social Media Marketing|

LinkedIn Pulse is not only a great publishing platform for sharing industry news, tips and insights, but it also became a top source of website traffic with over 40% of our company’s website traffic subsequently coming from LinkedIn. In this article, we will share tips that worked for us for posting on LinkedIn Pulse.