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27 09, 2016

How Google is shaping the Future of Online Marketing

September 27th, 2016|Online marketing|

We are all used to the idea of Google automatically being on our mobile devices. But how does this sound; Google in our cars, house and TV? Google is working on some incredible new innovations that will change the future of marketing in various ways. iRISEmedia researched these new innovations and the effect they will […]

16 06, 2016

What Colours Say About Your Brand

June 16th, 2016|Branding, Design, Digital Marketing, Digital Media Marketing, online branding, Online marketing|

Satyendra Singh, professor of marketing and international business at the University of Winnipeg, conducted a study on the impact that colours have on the marketing of a product. “Findings of the study are that managers can use colours to increase or decrease appetite, enhance mood, calm down customers, and reduce perception of waiting time, among […]

26 05, 2016

6 Creative Ways Brands Are Using Snapchat

May 26th, 2016|Digital Marketing, Digital Media Marketing, Internet Marketing, Online marketing, Snapchat, Social Media, Social Media Marketing|

According to Business Insider, Snapchat became the third most popular social media platform among Millennials in 2015. The company is said to have more than 30 million active users, and claims that people send and view more than 700 pictures a day. As Snapchat continues to grow, so does the amount of companies that are […]

25 11, 2015

3 Easy Tips from a Social Media Marketing Agency That Will Save You Time

November 25th, 2015|Online marketing, Social Media, Social Media Marketing|

Whether you are a digital marketing agency or have an internal marketing team that manages your social media, these three tips will quickly help boost productivity.
Tip 1: Plan Ahead with a Social Media Content Calendar
Social media calendars are a great way to plan and curate content; allocate advertising budgets and track results. Creating a social […]

26 10, 2015

5 Ethical Ways of Using Reddit for SEO

October 26th, 2015|Online marketing, Search Engine Optimization, Search Marketing|

Online Marketers erroneously believe that Reddit is a social bookmaking site and could be used for link building purposes to help speed up SEO efforts. These practices will more than probably result in you getting banned or filtered by “spam filters” and should be stopped immediately.

As we mentioned in our previous article, A New SEO […]

20 10, 2015

A New SEO Era is Upon Us: Know What Changes Need to be Made

October 20th, 2015|Digital Media Marketing, Internet Marketing - General, Online marketing, Search Engine Optimization, SEO|

A common request our SEO department receives is: I would like to rank for keyword a, b, and c for a domain I registered for my business. Can you help?

Unfortunately, SEO does not work like that anymore. SERPs have changed dramatically after Google Penguin, Google Panda and Google Hummingbird algorithm updates were unveiled.

While before the […]

14 10, 2015

All LinkedIn Groups Become Private: What Social Media Marketers Need to Know

October 14th, 2015|LinkedIn, Online marketing, Social Media, Social Media Marketing, Social Media News|

In the world of social media, having relevant conversations is essential for growing your professional network. Social media has become a key element in finding and building connections with LinkedIn being the largest professional network on the Internet. On Wednesday, October 14th, LinkedIn will make changes to LinkedIn Groups, the place where professionals meet and […]

13 10, 2015

Is Long-Form Content Part of Your Digital Marketing Strategy?

October 13th, 2015|Content Marketing, Internet Marketing, Online marketing, Search Engine Optimization, SEO|

“Content is where I expect the real money will be made on the internet…” – Bill Gates

In the online marketing world, “content is king” is one cliché that everyone hears. Practically every single marketing expert is talking about content and how it can help them rank better on many search engines. Unfortunately, almost half of […]

9 10, 2015

6 Must Know Ways to Optimize Social Media Profiles for SEO

October 9th, 2015|Internet Marketing, Online marketing, SEO, Social Media, Social Media Marketing|

There are no easy ways to be liked by Google and ranked high in search results. Companies are no longer able to push mass keywords and links without being penalized by Google. Nowadays it is all about creating high-quality, authentic and engaging content. If you search for a company on Google the chances that their […]

8 10, 2015

The 7 Deadly Sins of PPC

October 8th, 2015|Google, Online marketing, Pay Per Click, Search Marketing|

Paid advertising has changed drastically over the years especially with the advent of Google AdWords programs in 2000.

One of the advantages to advertising with Google is that everything is measurable, right down to the number of clicks to the number of impressions and the Click through Rate (CTR). With paid advertising through traditional means, it’s […]