We are all used to the idea of Google automatically being on our mobile devices. But how does this sound; Google in our cars, house and TV? Google is working on some incredible new innovations that will change the future of marketing in various ways. iRISEmedia researched these new innovations and the effect they will […]
Satyendra Singh, professor of marketing and international business at the University of Winnipeg, conducted a study on the impact that colours have on the marketing of a product. “Findings of the study are that managers can use colours to increase or decrease appetite, enhance mood, calm down customers, and reduce perception of waiting time, among […]
Online Marketers erroneously believe that Reddit is a social bookmaking site and could be used for link building purposes to help speed up SEO efforts. These practices will more than probably result in you getting banned or filtered by “spam filters” and should be stopped immediately.
As we mentioned in our previous article, A New SEO […]
A common request our SEO department receives is: I would like to rank for keyword a, b, and c for a domain I registered for my business. Can you help?
Unfortunately, SEO does not work like that anymore. SERPs have changed dramatically after Google Penguin, Google Panda and Google Hummingbird algorithm updates were unveiled.
While before the […]
“Content is where I expect the real money will be made on the internet…” – Bill Gates
In the online marketing world, “content is king” is one cliché that everyone hears. Practically every single marketing expert is talking about content and how it can help them rank better on many search engines. Unfortunately, almost half of […]
Paid advertising has changed drastically over the years especially with the advent of Google AdWords programs in 2000.
One of the advantages to advertising with Google is that everything is measurable, right down to the number of clicks to the number of impressions and the Click through Rate (CTR). With paid advertising through traditional means, it’s […]