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7 04, 2017

How a BBC Interview Turned into a Viral Video

April 7th, 2017|Digital Marketing, Reputation Management|

You can spend years building an (online) reputation and it can all be destroyed in the blink of an eye. Or, you can become larger than life. Do you think we are exaggerating? Let me refresh your memory with a recent interview by the BBC that went viral.

Professor Robert E. Kelly, East Asia expert, was […]

10 03, 2017

5 Yelp Marketing Tips for Small Business Owners

March 10th, 2017|Reputation Management, Social Media Marketing, Yelp|

Our digital marketing agency in Toronto which specializes in online reputation management has come up with 5 tips to help you successfully promote your small business on Yelp.

If you are a small business owner who markets products and services to consumers rather than businesses, then you really should consider registering an account with Yelp.

It’s one […]

7 05, 2015

5 Reliable Review Sites For Crowdsourcing

May 7th, 2015|Reputation Management, Resource Centre|

Online crowdsourcing is very real and one of the most important aspects of Online Reputation Management and Digital Marketing. When it comes to making a decision about hiring a contractor or finding the best ”sushi” restaurant in the city, there are many message boards and listservs online that are trustworthy and that you can turn […]

17 11, 2014

Top 10 Ridiculous Public Relations Blunders of All Time

November 17th, 2014|Reputation Management, Resource Centre|

The aim of public relations is to depict your business in the best way possible. This can range from establishing yourself in the market to doing damage control. Unlike advertising, your goal is not to pay for space in the media but to persuade the media to take an interest in your business and to […]

22 10, 2014

Is Online Reputation Management Dead?

October 22nd, 2014|Reputation Management, Resource Centre|

Last week, I attended a seminar on Online Reputation Management in downtown Toronto. The main discussion in the seminar was whether online reputation management is dead or not. Important reputation management figures were cited, including Don Sorensen, President of Big Blue Robot Digital Marketing Firm. I share similar sentiments as Sorenson, who argues that “online […]

18 08, 2014

How to Request an Online Review from a Customer

August 18th, 2014|Reputation Management, Resource Centre|

You’ve noticed that your competitors have reviews on sites like Yelp and Google+. Other than recruiting staff and friends to write reviews for you, you wonder how you can get customers if you don’t have a lot of online reviews for your business.

If your sales are focused on getting traffic from online marketing, it’s much […]

28 07, 2014

4 Reputation Management Tips for Handling Negative Reviews

July 28th, 2014|Internet Marketing - General, Reputation Management, Resource Centre, Uncategorized|

You don’t have the option of pressing a delete button to eliminate negative reviews on Yelp, Google+, and Home Stars, or any other third party review sites for that matter, but you have these options:

 

Speedy Response:

If you think you can reason with the reviewer, respond to their concerns promptly and professionally. If you go the […]

23 06, 2014

Avoid Fake Reviews! – Online Reputation Management

June 23rd, 2014|Reputation Management, Search Engine Optimization|

Even if you’ve never heard of it, chances are, you’ve seen it and read about it. Increasingly, businesses with an online presence ask their customers to write positive reviews of their products or services on sites such as Yelp, Trip Advisor, and Home Stars—sometimes even offering an incentive for doing so. Advertising and reputation management […]

9 05, 2014

4 Ways to Invigorate Disengaged Staff – Reputation Management

May 9th, 2014|Articles, Reputation Management|

staff disengagement The longer employees stay with the company, the less likely they will be engaged with what they do. A recent study done by Bain & Company, a global reputation management company, came to this conclusion after surveying 200,000 employees in 60 countries.  They determined that the lowest levels of engagement are found among front line staff, employees who have the greatest interaction with your clients. Maintaining your status as a proactive company is not an easy task. The job entails pre-empting any possible problems and addressing them promptly, so that they will have little or no effect on you or your operational costs. But in order to do that, Digital Marketing experts advise employers to empower their employees with the requisite skills and the knowledge they need to properly identify areas of concern before they become urgent matters.