Keyword research is at the core of digital marketing. Whether it is used for SEO, PPC (Google Adwords), or content marketing, you cannot succeed in any initiatives without doing the proper keyword research first. If you are not bidding on or using the right keywords, you are not serving the right content to the right […]
SEO is not dead despite the assertions by black-hat SEO gurus and internet marketing skeptics. Just like the Mayan predictions of the end of the world were wrong in 2012, so were the predictions that SEO would die.
Why SEO is not dead….Unless all search engines seize to exist (including Google) or some international organization decides to shut down the […]
Link baiting is a popular content marketing strategy that is strategically created to get other content producers to link to it. The purpose is to increase the number of inbound links to your content and to generate traffic arriving to the website, thereby improving its performance in search engine results.
Blogs are the most frequently link […]
A new maps created by DirectCapital shows each state’s top 3 most Googled brands. DirectCapital compiled the list using keyword search popularity from Google Trends. The Google Trends tool provides users and search engine marketing experts with data for the history and volume of Google searches performed for branded terms, as well as the popularity […]
A Commercial Electronic Message (CEM) is any electronic message that encourages participation in some sort of commercial activity, such as an email that contains a coupon or tells customers or potential client about a promotion or sale that will be taking place. If you’re an organization that sends out CEMs, you’ll need “express consent” from […]
“Focus on the user and all else will follow.” – Google
This is a question that many Search Engine Marketing companies and its specialists ponder during their days off. Google’s search engine uses a number of different methods to determine which pages are indexed and which ones should be displayed first. Their rankings formula is a […]
Kids who want to use Google services may no longer have to lie about how old they are. The largest search engine in the world is reportedly planning to add specific accounts for users under the age of 13. Currently, it does not allow users to sign up unless they are at least 13 years […]
These days link building is not as straightforward or inexpensive as it used to be, but its importance has not diminished. In an effort to improve the quality of content appearing on the web, Google’s algorithms have penalized sites with spammy links and other black hat SEO practices. Despite the large blow, link-building is still […]
A link farm is a website that was created for the sole purpose of growing the link popularity of another site. It is synonymous with “black hat” SEO because the content on the web sites linking to each other have no relationship, not created by a human, and is often of very poor quality. Search […]
Even if you’ve never heard of it, chances are, you’ve seen it and read about it. Increasingly, businesses with an online presence ask their customers to write positive reviews of their products or services on sites such as Yelp, Trip Advisor, and Home Stars—sometimes even offering an incentive for doing so. Advertising and reputation management […]