­
30 10, 2015

Using Trademarks in Your SEO Strategy

October 30th, 2015|Internet Law, Search Engine Optimization, Search Marketing|

In July 2010, we compared Google to the Wild West in our post “The Wild West and Google Places (Local Business Listings) – Google’s Sheriffs Are on Patrol”. In our article, we underlined Google Places as the “wild west” of online marketing because at that time there did not appear to be any concrete rules […]

26 10, 2015

5 Ethical Ways of Using Reddit for SEO

October 26th, 2015|Online marketing, Search Engine Optimization, Search Marketing|

Online Marketers erroneously believe that Reddit is a social bookmaking site and could be used for link building purposes to help speed up SEO efforts. These practices will more than probably result in you getting banned or filtered by “spam filters” and should be stopped immediately.

As we mentioned in our previous article, A New SEO […]

8 10, 2015

The 7 Deadly Sins of PPC

October 8th, 2015|Google, Online marketing, Pay Per Click, Search Marketing|

Paid advertising has changed drastically over the years especially with the advent of Google AdWords programs in 2000.

One of the advantages to advertising with Google is that everything is measurable, right down to the number of clicks to the number of impressions and the Click through Rate (CTR). With paid advertising through traditional means, it’s […]

11 08, 2015

Larry Page Announces Big Changes: Good Buy Google!

August 11th, 2015|Digital Media Marketing, Google, Internet Marketing, Online marketing, Search Marketing|

Google announced on Monday a major reorganization of its company. The major search engine will become a wholly-owned subsidiary of Alphabet Inc., a new holding company managed by CEO Larry Page, President Sergey Brin, Executive Chairman Eric Schmidt, CFO Ruth Porat and chief counsel David Drummond.

Alphabet will manage a growing number of businesses including its […]

14 04, 2015

4 Strategies for Blogger Outreach

April 14th, 2015|Internet Marketing - General, Resource Centre, Search Marketing|

There are over 200 million blogs out there and that means there are plenty of sites for every niche, industry and/or topic; even the most boring ones. We encourage all organizations doing internet marketing to outreach to the ones that pertain to them because link-earning (formerly link-building) is still a very large part of SEO.
13 03, 2015

How To Optimize Images For SEO

March 13th, 2015|Design, Internet Marketing - General, Resource Centre, Search Engine Optimization, Search Marketing|

If you run an e-commerce website, image optimization is an art that you will need to master. From reducing site load time to improving user experience, it is an important element for growing your online business and successfully marketing it to the right users. This blog post will highlight 6 must-know image optimization tips for your SEO campaign.
3 03, 2015

5 Tips on How To Find Long-Tail Keywords for Search Engine Marketing

March 3rd, 2015|Internet Marketing - General, Resource Centre, Search Engine Optimization, Search Marketing|

In SEO, the keywords are more likely to rank sooner than their shorter counterparts. Here are 5 effective ways to identify the kind of keywords that will keep the traffic flowing to your website.