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10 02, 2017

5 Ways To Upgrade Your SEO Back Linking Strategy

February 10th, 2017|Advanced SEO Techniques, Blogging, Content Marketing, Digital Marketing, Search Engine Optimization, SEO|

Before April 2012, one could easily buy their rankings way up to the first page of Google. All you had to do was find the right websites and directories that would be willing to back link to your site. Well, that time is long gone. The Google Penguin Spam Filter is now part of Google’s […]

20 10, 2015

A New SEO Era is Upon Us: Know What Changes Need to be Made

October 20th, 2015|Digital Media Marketing, Internet Marketing - General, Online marketing, Search Engine Optimization, SEO|

A common request our SEO department receives is: I would like to rank for keyword a, b, and c for a domain I registered for my business. Can you help?

Unfortunately, SEO does not work like that anymore. SERPs have changed dramatically after Google Penguin, Google Panda and Google Hummingbird algorithm updates were unveiled.

While before the […]

13 10, 2015

Is Long-Form Content Part of Your Digital Marketing Strategy?

October 13th, 2015|Content Marketing, Internet Marketing, Online marketing, Search Engine Optimization, SEO|

“Content is where I expect the real money will be made on the internet…” – Bill Gates

In the online marketing world, “content is king” is one cliché that everyone hears. Practically every single marketing expert is talking about content and how it can help them rank better on many search engines. Unfortunately, almost half of […]

9 10, 2015

6 Must Know Ways to Optimize Social Media Profiles for SEO

October 9th, 2015|Internet Marketing, Online marketing, SEO, Social Media, Social Media Marketing|

There are no easy ways to be liked by Google and ranked high in search results. Companies are no longer able to push mass keywords and links without being penalized by Google. Nowadays it is all about creating high-quality, authentic and engaging content. If you search for a company on Google the chances that their […]

27 08, 2015

Google to Display Tweets on Desktop Google SERPs

August 27th, 2015|Digital Media Marketing, Google, Search Engine Optimization, SEO, Social Media Marketing, Twitter|

The Digital Marketing deal of the year between Google and Twitter to bring more tweets into organic search is finally delivering on its promise.

On Friday, August 21, 2015, Google officially announced that they have expanded the display of Twitter content – tweets – in Google desktop SERPS. Google has already been showcasing Latest Tweets in mobile […]

20 08, 2015

Google: A Fierce Competitor in Content Advertising

August 20th, 2015|Content Marketing, Digital Media Marketing, Google, Search Engine Optimization, SEO|

Founded in 1998, Google garners over 1.17 billion users. Approximately 40,000 search queries are processed every second and the search engine on the web crawls 20 billion websites per day.

Think of Google as the new yellow book, one that everyone has access to 24/7/365. Business owners who don’t specialize in SEO are easily dissuaded from […]

17 04, 2014

Is Search Engine Submission Necessary?

April 17th, 2014|Business advice, SEO|

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they […]

17 04, 2014

Can Any Inbound Linking Hurt My Ranking?

April 17th, 2014|Online marketing, SEO|

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any […]

17 04, 2014

The Importance of Anchor Text in Back-links

April 17th, 2014|Advanced SEO Techniques, Online marketing, SEO|

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.

Almost always, linking candidates will use the company name as anchor text. […]

17 04, 2014

Absolute Links vs. Relative Links – SEO Value

April 17th, 2014|Advanced SEO Techniques, Business advice, SEO|

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links.

Many believe that absolute links have less potential for getting messed up when search engines index […]