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3 02, 2017

How Social Media and the Ice Bucket Challenge Contributed to a Breakthrough in ALS Research

February 3rd, 2017|ALS, Ice Bucket Challenge, Internet Marketing, Social Media Marketing, Social Media Marketing Agency|

Many of us remember the summer of 2014 as the summer of the Ice Bucket Challenge; an enormously effective social media marketing campaign created to raise money and awareness for ALS (amyotrophic lateral sclerosis).
Our social media feeds were flooded with friends and celebrities drenched in ice cold water. The public embraced the idea of making […]

2 02, 2017

The Top 5 Tech Innovations You Will See In The (Near) Future

February 2nd, 2017|Articles, Digital Marketing, Digital Media Marketing, Social Media, Social Media Marketing Agency|

Our Digital Marketing Company in Toronto has compiled a list of the 5 most popular tech gadgets according to social media.
Today’s top tech gadgets gain popularity faster in the digital age due to the power of social media marketing. It would take a lot longer 10 years ago with traditional marketing and Word of Mouth […]

18 11, 2016

How Social Media Marketing Has Influenced the 2016 U.S. Elections

November 18th, 2016|Social Media Marketing|

Trumps’ way of rephrasing things has generated enormous exposure. His entire campaign is built around controversy; something that suits social media. Content that is likely to be shared. Where Trump has over 12 million followers on Twitter, Hillary Clinton only has a ‘mere’ 9.3 million. The question is; does this mean Trump has an advantage […]

14 09, 2016

Cheat Sheet – 10 Must-Haves in a Compelling Social Media Call to Action

September 14th, 2016|Social Media Marketing|

Great news! Our Toronto social media marketing manager created a “cheat sheet” for producing the best ever Calls to Action (CTA)

How do I get my audience to respond and engage with my social media activities? That’s a common question I get asked in my role as social media marketing manager in our Toronto office.

I am […]

29 06, 2016

What is your Brand’s Social Media “Brand Personality”?

June 29th, 2016|Brand development, Branding, Digital Marketing, online branding, Social Media, Social Media Marketing|

Brand Personality is the way a brand represents and expresses itself. It helps brands differentiate and stand out from competitors. The digital age, and social media in particular, have changed the way we as consumers engage with various brands. Social media gives brands an opportunity to develop a “personality” and style of their own. Once […]

26 05, 2016

6 Creative Ways Brands Are Using Snapchat

May 26th, 2016|Digital Marketing, Digital Media Marketing, Internet Marketing, Online marketing, Snapchat, Social Media, Social Media Marketing|

According to Business Insider, Snapchat became the third most popular social media platform among Millennials in 2015. The company is said to have more than 30 million active users, and claims that people send and view more than 700 pictures a day. As Snapchat continues to grow, so does the amount of companies that are […]

25 02, 2016

“Wow” Facebook Introduces Its New Reactions Buttons

February 25th, 2016|Digital Media Marketing, Facebook, Social Media, Social Media Marketing|

After Facebook announced in September that its users would soon be able to “express a wider range of emotions”, the social media platform is now delivering on that promise by adding 5 new ‘Reactions buttons’. The new Reactions buttons give you the opportunity to “love”, “haha”, “wow”, “sad” or “angry”. The original ‘like’ button is […]

12 02, 2016

The 5 Hottest Social Media Marketing Trends for 2016

February 12th, 2016|Digital Media Marketing, Internet Marketing, Social Media, Social Media Marketing|

Changes in social media happen rapidly, and it might be hard to keep track of all of them. From influencer marketing to the rise of the ‘buy button’, here are the 5 Social Media Marketing Trends we think you should keep an eye on in 2016.
1. Influencer Marketing
Influencer Marketing is going to be more important […]

4 02, 2016

Reminder: Facebook’s 12th Birthday Today

February 4th, 2016|Facebook, Social Media, Social Media Marketing|

While normally Facebook reminds us of our friends and family’s birthdays, today we are reminding you of Facebook’s. Today on February 4th, Facebook is celebrating its 12th birthday. The social media platform created by Mark Zuckerburg was created for Harvard students in 2004. 12 years later Facebook has become on of the biggest social media […]

25 11, 2015

3 Easy Tips from a Social Media Marketing Agency That Will Save You Time

November 25th, 2015|Online marketing, Social Media, Social Media Marketing|

Whether you are a digital marketing agency or have an internal marketing team that manages your social media, these three tips will quickly help boost productivity.
Tip 1: Plan Ahead with a Social Media Content Calendar
Social media calendars are a great way to plan and curate content; allocate advertising budgets and track results. Creating a social […]