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3 11, 2017

6 Simple Tips on how to Leverage Twitter for your Business

November 3rd, 2017|Social Media, Social Media Marketing, Twitter|

Twitter was founded by Jack Dorsey (@jack), Evan Williams (@Ev) and Biz Stone (@Biz). On March 21, 2006 the first ever tweet was sent by co-founder Jack Dorsey. At that time, none of the founders ever thought Twitter would develop into what it is today. Twitter has evolved into one of the biggest social media […]

26 10, 2017

5 Social Media Marketing Trends to Watch Out for in the Fall of 2017

October 26th, 2017|Social Media|

New trends in digital marketing come and go every day. Accordingly, it is crucial for all digital marketers to keep up with the pace.

As digital marketing specialists in the Greater Toronto Area, we always advise our clients never to assume that something they know from the past is considered within the “best practice” category of […]

15 09, 2017

7 Best Free Social Media Marketing Tools – 2017

September 15th, 2017|Social Media, Social Media Tools|

Do you feel stressed when you think about how you will monitor and create content and connect with followers and fans on multiple social media accounts? How can you keep up with your Twitter account when you have not even checked Facebook or Instagram for the day? Even the biggest social media marketing influencers know that without the […]

7 09, 2017

Social Media Storm: How Social Media Helped the Hurricane Harvey Victims Survive

September 7th, 2017|Social Media, Social Media Marketing|

The power of social media has been demonstrated once again with the most recent natural disaster taking place in Houston, Texas. By now, we have all heard about Hurricane Harvey and the devastation it left behind. In times of uncertainty and desperation, tons of victims decided to turn to social media for a chance to […]

21 07, 2017

How a Sports Copy Editor Made It to the News Himself

July 21st, 2017|online branding, Reputation Management, Social Media|

Let me refresh your memory. It was October 4 when the Blue Jays played against the Orioles. An epic victory for the Blue Jays in the wild-card game where Edwin Encarnion lead the Jays to victory with a one of a kind homerun, GO JAYS! So what’s so special, the Blue Jays win all the […]

1 05, 2017

Why the Visually Appealing, Yet Awful Tasting Starbucks Unicorn Frappuccino Went Viral

May 1st, 2017|Social Media|

It’s no secret that visually appealing photos are reposted and shared on social media more than any other type of content. Our brain processes visual content easier and faster than text, which is why visuals are being shared 40% (pictures, videos, infographics) more than any other type of content. Add a little unicorn magic to […]

2 02, 2017

The Top 5 Tech Innovations You Will See In The (Near) Future

February 2nd, 2017|Articles, Digital Marketing, Digital Media Marketing, Social Media, Social Media Marketing Agency|

Our Digital Marketing Company in Toronto has compiled a list of the 5 most popular tech gadgets according to social media.
Today’s top tech gadgets gain popularity faster in the digital age due to the power of social media marketing. It would take a lot longer 10 years ago with traditional marketing and Word of Mouth […]

29 06, 2016

What is your Brand’s Social Media “Brand Personality”?

June 29th, 2016|Brand development, Branding, Digital Marketing, online branding, Social Media, Social Media Marketing|

Brand Personality is the way a brand represents and expresses itself. It helps brands differentiate and stand out from competitors. The digital age, and social media in particular, have changed the way we as consumers engage with various brands. Social media gives brands an opportunity to develop a “personality” and style of their own. Once […]

26 05, 2016

6 Creative Ways Brands Are Using Snapchat

May 26th, 2016|Digital Marketing, Digital Media Marketing, Internet Marketing, Online marketing, Snapchat, Social Media, Social Media Marketing|

According to Business Insider, Snapchat became the third most popular social media platform among Millennials in 2015. The company is said to have more than 30 million active users, and claims that people send and view more than 700 pictures a day. As Snapchat continues to grow, so does the amount of companies that are […]

11 04, 2016

Facebook and Twitter Are Now More Accessible for the Visually Impaired

April 11th, 2016|Digital Media Marketing, Facebook, Social Media, Twitter|

Every day, people share millions of pictures on all sorts of different social media platforms. Sharing visual content is a great way for people to communicate online, but unfortunately present a challenge for the visually impaired. According to the World Health Organization, 285 million people are estimated to be visually impaired. 246 million who have […]