24 05, 2017

5 Simple Tips to Increase Facebook Likes

May 24th, 2017|Uncategorized|

Facebook has become much more than just sharing pictures of your pets, playing games like Farmville or sharing the latest gossip about Kim Kardashian. Facebook was launched in 2004. It was designed specifically for college and university students who wanted to connect and share ideas together in an easier way than emailing each […]

18 05, 2017

The Rise of Social Media as a Marketing Medium

May 18th, 2017|Uncategorized|

Let’s go back to the early 2000s. Did you ever think that social media marketing could potentially boost sales for companies? Probably not. We used to think social media was just for posting pictures of pets or writing “Happy Birthday!” on a friend’s or relative’s wall. Back then, no company could have confidently said, “we […]

10 05, 2017

Social Media Reunites a Father & Daughter

May 10th, 2017|Social Media News, Uncategorized|

Decades ago social media wasn’t around. If you wanted to find information on someone you had to do all sorts of tedious research and digging like look through a giant book called Yellow Pages, use an actual map made of paper to pinpoint a location or actually communicate with other human beings. In today’s world, […]

9 05, 2017

Teen Gets a Year’s Supply of Wendy’s Chicken Nuggets Using Social Media

May 9th, 2017|Uncategorized|

As of May 9th 2017, there’s a new world record for the most retweeted tweet ever. And no, it wasn’t tweeted by a celebrity or famous artist. It was tweeted by Carter Wilkerson, a teen from Nevada who simply wanted a year’s supply of free chicken nuggets from Wendy’s. He tweeted the company in April […]

23 01, 2015

Pinterest vs. Instagram: Which One Should You Use?

January 23rd, 2015|Resource Centre, Uncategorized|

Pinterest & Instagram have undeniably become popular visual social platforms among brands and consumers. That is because, we, as humans, are able to process images 60,000 times faster than text and 90% of information transmitted to the brain is visual. Marketers, who embrace visual content, see a larger return on investment in terms of more […]

20 01, 2015

7 Ways Technology & Social Media Are Influencing Our Lives

January 20th, 2015|Resource Centre, Uncategorized|

In the following article, our Digital Marketing Intern, Alessa Brauckmann, explores the 7 ways in which technology and social media is influencing us.

1. Phonographs Changed the Standard Length of Music
Thomas Edison is the inventor of the phonograph and it’s thanks to him that we are able to listen to music wherever and whenever we want. […]

19 01, 2015

Online Branding – 5 Factors That Influence Consumer’s Buying Decisions

January 19th, 2015|Resource Centre, Uncategorized|

It is our belief that a consumer’s decision to buy a product is influenced by five major factors. These 5 factors also help buyers develop product and brand preferences. Unfortunately, life’s circumstances are beyond our control and we are not able to make changes to our buyer’s preferences; even with the best marketing and sales […]

16 12, 2014

The Teen Wolf of Wall Street Made It All Up

December 16th, 2014|Uncategorized|

Yesterday, New York magazine published an irresistible story about a 17 year old NY high school student who made a fortune investing in the stock market. The reporter even disclosed the exact number he was making, “Though he is shy about the $72 million, he confirmed his net worth in the ‘high 8 figures’”.

In an […]

15 12, 2014

“Money Never Sleep” Queens Teen Earns $72 million Trading Stocks on Wall Street

December 15th, 2014|News, Uncategorized|

What will it take to make millions? How old do you have to be in order to be considered successful? These lingering questions you have can be easily answered by the ‘Teen Wolf of Wall Street’. The person you are about to meet is very much like Jordan Belfort, Leonardo DiCaprio’s character in “The Wolf […]

26 11, 2014

Reactions to Jian Ghomeshi Arrest & Bill Cosby Allegations Differ Greatly Across Social Media

November 26th, 2014|News, Uncategorized|

Today, Jian Ghomeshi was arrested on four counts of sexual assault and one count of overcoming resistance –choking. He pled non-guilty at his arraignment this afternoon. As well, CBC released a statement this morning stating that Ghomeshi withdrew his case against them.

Ghomeshi’s arrest was no surprise to anyone. The reaction on Twitter, however, was nothing […]