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21 07, 2017

How a Sports Copy Editor Made It to the News Himself

July 21st, 2017|Uncategorized|

Let me refresh your memory. It was October 4 when the Blue Jays played against the Orioles. An epic victory for the Blue Jays in the wild-card game where Edwin Encarnion lead the Jays to victory with a one of a kind homerun, GO JAYS! So what’s so special, the Blue Jays win all the […]

4 07, 2017

Topic Clusters: How to Create SEO-Friendly Content in 2017

July 4th, 2017|Search Engine Optimization, Uncategorized|

Let me suggest a better way to create SEO-Friendly Content: Topic Clustering. Not only does it save you time, but it showcases your expertise and helps you extend the reach of your material.
For the past four years, since the unveiling of the Google Hummingbird update, there have been great discourse surrounding topics over keyword optimization. […]

21 06, 2017

How & Why Local Businesses Can Benefit From Social Media

June 21st, 2017|Uncategorized|

Is your local business using social media to promote its products or services and get more customers? Do you think it’s not necessary to be active on social media as a smaller business? If so, this article is the perfect push in the right direction to convince you otherwise. As a local business, being present […]

24 05, 2017

5 Simple Tips to Increase Facebook Likes

May 24th, 2017|Uncategorized|

Facebook has become much more than just sharing pictures of your pets, playing games like Farmville or sharing the latest gossip about Kim Kardashian. Facebook was launched in 2004. It was designed specifically for college and university students who wanted to connect and share ideas together in an easier way than emailing each […]

18 05, 2017

The Rise of Social Media as a Marketing Medium

May 18th, 2017|Uncategorized|

Let’s go back to the early 2000s. Did you ever think that social media marketing could potentially boost sales for companies? Probably not. We used to think social media was just for posting pictures of pets or writing “Happy Birthday!” on a friend’s or relative’s wall. Back then, no company could have confidently said, “we […]

10 05, 2017

Social Media Reunites a Father & Daughter

May 10th, 2017|Social Media News, Uncategorized|

Decades ago social media wasn’t around. If you wanted to find information on someone you had to do all sorts of tedious research and digging like look through a giant book called Yellow Pages, use an actual map made of paper to pinpoint a location or actually communicate with other human beings. In today’s world, […]

9 05, 2017

Teen Gets a Year’s Supply of Wendy’s Chicken Nuggets Using Social Media

May 9th, 2017|Uncategorized|

As of May 9th 2017, there’s a new world record for the most retweeted tweet ever. And no, it wasn’t tweeted by a celebrity or famous artist. It was tweeted by Carter Wilkerson, a teen from Nevada who simply wanted a year’s supply of free chicken nuggets from Wendy’s. He tweeted the company in April […]

23 01, 2015

Pinterest vs. Instagram: Which One Should You Use?

January 23rd, 2015|Resource Centre, Uncategorized|

Pinterest & Instagram have undeniably become popular visual social platforms among brands and consumers. That is because, we, as humans, are able to process images 60,000 times faster than text and 90% of information transmitted to the brain is visual. Marketers, who embrace visual content, see a larger return on investment in terms of more […]

20 01, 2015

7 Ways Technology & Social Media Are Influencing Our Lives

January 20th, 2015|Resource Centre, Uncategorized|

In the following article, our Digital Marketing Intern, Alessa Brauckmann, explores the 7 ways in which technology and social media is influencing us.

1. Phonographs Changed the Standard Length of Music
Thomas Edison is the inventor of the phonograph and it’s thanks to him that we are able to listen to music wherever and whenever we want. […]

19 01, 2015

Online Branding – 5 Factors That Influence Consumer’s Buying Decisions

January 19th, 2015|Resource Centre, Uncategorized|

It is our belief that a consumer’s decision to buy a product is influenced by five major factors. These 5 factors also help buyers develop product and brand preferences. Unfortunately, life’s circumstances are beyond our control and we are not able to make changes to our buyer’s preferences; even with the best marketing and sales […]