­

Online Reputation Management Guide for Your Business

Knowing how to create a good product or deliver an excellent service isn’t good enough nowadays. Your online reputation needs to reflect that image as well. We are living in a digital world where potential customers can find everything about your business online; the good, but also bad reviews or comments. . The key is […]

September 23rd, 2016|Reputation Management|

10 Best Free SEO Tools for 2016

The following 10 free seo tools, which all are easy and free to use, are available to help you supercharge your SEO efforts and increase your organic Google rankings and qualified web traffic.

How do you feel about the performance of your SEO campaign? As the year winds down, it won’t be long before you’re reviewing […]

September 22nd, 2016|Search Engine Optimization|

Cheat Sheet – 10 Must-Haves in a Compelling Social Media Call to Action

Great news! Our Toronto social media marketing manager created a “cheat sheet” for producing the best ever Calls to Action (CTA)

How do I get my audience to respond and engage with my social media activities? That’s a common question I get asked in my role as social media marketing manager in our Toronto office.

I am […]

September 14th, 2016|Social Media Marketing|

Drop Everything: All You Need to Know About iPhone 7 | Digital Marketing News

Apple has finally launched its latest iPhone 7 and iPhone 7 Plus at Wednesday’s Apple Event – a press and digital marketing event which unveiled the next generation of its flagship products. From leaked factory photos to spec predictions from analysts, the buzz has been building over the last few weeks. Gear up, Apple fans! […]

September 7th, 2016|Apple, Digital Marketing, Digital Media Marketing|

Will Instagram Stories Be the End of Snapchat?

In a bold move to push its users to create and share more content, Instagram has launched and announced Instagram Stories. Our Toronto Digital Marketing Manager discusses what this will mean for Snapchat and its Stories.

With 500 million monthly active users, 300 million daily actives and now 250 million users on its Direct Messaging feature, […]

August 22nd, 2016|Social Media News|

All Your Questions Answered About the Digital Marketing Success of 2016: Pokémon Go

It’s been a little over a week since Pokémon Go was released in Canada, and the craziness hasn’t died down yet. A lot of people are loving the digital marketing sensation, but there’s a lot of features in the game that are unclear to many. iRISEmedia did research and found answers to the most commonly […]

July 27th, 2016|Digital Marketing|

Pokémon Go is Finally Available in Canada

As of Sunday afternoon, Canadian Pokémon Go trainers can finally officially download the insanely popular mobile augmented-reality app. The game was released in New Zealand, Australia and the United States earlier this month, and was available to 26 European countries in the beginning of last week. Many Canadians had found workarounds to play the game […]

July 20th, 2016|Digital Marketing|

What is your Brand’s Social Media “Brand Personality”?

Brand Personality is the way a brand represents and expresses itself. It helps brands differentiate and stand out from competitors. The digital age, and social media in particular, have changed the way we as consumers engage with various brands. Social media gives brands an opportunity to develop a “personality” and style of their own. Once […]

What Colours Say About Your Brand

Satyendra Singh, professor of marketing and international business at the University of Winnipeg, conducted a study on the impact that colours have on the marketing of a product. “Findings of the study are that managers can use colours to increase or decrease appetite, enhance mood, calm down customers, and reduce perception of waiting time, among […]

6 Creative Ways Brands Are Using Snapchat

According to Business Insider, Snapchat became the third most popular social media platform among Millennials in 2015. The company is said to have more than 30 million active users, and claims that people send and view more than 700 pictures a day. As Snapchat continues to grow, so does the amount of companies that are […]