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How Social Media and the Ice Bucket Challenge Contributed to a Breakthrough in ALS Research

Many of us remember the summer of 2014 as the summer of the Ice Bucket Challenge; an enormously effective social media marketing campaign created to raise money and awareness for ALS (amyotrophic lateral sclerosis).
Our social media feeds were flooded with friends and celebrities drenched in ice cold water. The public embraced the idea of making […]

The Top 5 Tech Innovations You Will See In The (Near) Future

Our Digital Marketing Company in Toronto has compiled a list of the 5 most popular tech gadgets according to social media.
Today’s top tech gadgets gain popularity faster in the digital age due to the power of social media marketing. It would take a lot longer 10 years ago with traditional marketing and Word of Mouth […]

5 Tips to Improve Your LinkedIn Brand Presence in 2017

LinkedIn can be a practical tool for any business to grow their network and build brand recognition. As with any other social network, LinkedIn requires inimitable ways to become successful. Our social media marketing agency in Toronto has compiled 5 simple tips that will positively impact your LinkedIn brand presence in 2017.
1. Use your page […]

Top Keyword Research Tools for SEO: 2016 Edition

Keyword research is at the core of digital marketing. Whether it is used for SEO, PPC (Google Adwords), or content marketing, you cannot succeed in any initiatives without doing the proper keyword research first. If you are not bidding on or using the right keywords, you are not serving the right content to the right […]

December 6th, 2016|Search Engine Optimization|

How Social Media Marketing Has Influenced the 2016 U.S. Elections

Trumps’ way of rephrasing things has generated enormous exposure. His entire campaign is built around controversy; something that suits social media. Content that is likely to be shared. Where Trump has over 12 million followers on Twitter, Hillary Clinton only has a ‘mere’ 9.3 million. The question is; does this mean Trump has an advantage […]

November 18th, 2016|Social Media Marketing|

How Social Media Turned A Royal Family Meet And Greet Into A Twitter ‘Roast’

Premier Clark’s son Hamish’s reputation blooper would have gone unnoticed 20 years ago.

It’s not every day you meet the British Royal family and it’s not hard to imagine someone being nervous. That’s exactly what happened to the British Columbia’s Premier Christy Clark’s 16-year-old son, Hamish. What was supposed to be an airport meet and greet […]

November 18th, 2016|Reputation Management|

How Google is shaping the Future of Online Marketing

We are all used to the idea of Google automatically being on our mobile devices. But how does this sound; Google in our cars, house and TV? Google is working on some incredible new innovations that will change the future of marketing in various ways. iRISEmedia researched these new innovations and the effect they will […]

September 27th, 2016|Online marketing|

Online Reputation Management Guide for Your Business

Knowing how to create a good product or deliver an excellent service isn’t good enough nowadays. Your online reputation needs to reflect that image as well. We are living in a digital world where potential customers can find everything about your business online; the good, but also bad reviews or comments. . The key is […]

September 23rd, 2016|Reputation Management|

10 Best Free SEO Tools for 2016

The following 10 free seo tools, which all are easy and free to use, are available to help you supercharge your SEO efforts and increase your organic Google rankings and qualified web traffic.

How do you feel about the performance of your SEO campaign? As the year winds down, it won’t be long before you’re reviewing […]

September 22nd, 2016|Search Engine Optimization|

Cheat Sheet – 10 Must-Haves in a Compelling Social Media Call to Action

Great news! Our Toronto social media marketing manager created a “cheat sheet” for producing the best ever Calls to Action (CTA)

How do I get my audience to respond and engage with my social media activities? That’s a common question I get asked in my role as social media marketing manager in our Toronto office.

I am […]

September 14th, 2016|Social Media Marketing|