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Facebook and Twitter Are Now More Accessible for the Visually Impaired

Every day, people share millions of pictures on all sorts of different social media platforms. Sharing visual content is a great way for people to communicate online, but unfortunately present a challenge for the visually impaired. According to the World Health Organization, 285 million people are estimated to be visually impaired. 246 million who have […]

DX3 Canada 2016: Highlights

On March 2nd and 3rd DX3 took place again at the Metro Toronto Convention Centre. DX3 is Canada’s largest digital marketing, digital advertising and digital retail conference and trade show. The convention brings together agencies, publishers, brands and retailers for two days of networking and education. From robots that can recognize emotions to VICE releasing […]

The Changes to Google Adwords Layout & Impact on Online Marketing

If you performed a desktop Google search this week, you would have noticed a significant change to how results are displayed.

As of Friday, February 19, 2016, Google will no longer show text ads in the right sidebar. In their place, there will only be 3 text ads showing above the organic listings and 3 ads […]

February 29th, 2016|Google, Internet Marketing, Pay Per Click|

“Wow” Facebook Introduces Its New Reactions Buttons

After Facebook announced in September that its users would soon be able to “express a wider range of emotions”, the social media platform is now delivering on that promise by adding 5 new ‘Reactions buttons’. The new Reactions buttons give you the opportunity to “love”, “haha”, “wow”, “sad” or “angry”. The original ‘like’ button is […]

The 5 Hottest Social Media Marketing Trends for 2016

Changes in social media happen rapidly, and it might be hard to keep track of all of them. From influencer marketing to the rise of the ‘buy button’, here are the 5 Social Media Marketing Trends we think you should keep an eye on in 2016.
1. Influencer Marketing
Influencer Marketing is going to be more important […]

Reminder: Facebook’s 12th Birthday Today

While normally Facebook reminds us of our friends and family’s birthdays, today we are reminding you of Facebook’s. Today on February 4th, Facebook is celebrating its 12th birthday. The social media platform created by Mark Zuckerburg was created for Harvard students in 2004. 12 years later Facebook has become on of the biggest social media […]

February 4th, 2016|Facebook, Social Media, Social Media Marketing|

Top 6 Tips for Sharing Videos on Facebook – Social Media Marketing

2015 was the year of video marketing. According to SocialBakers, there were more videos uploaded to Facebook than there were uploaded to YouTube. Facebook users also saw more engagement on the videos uploaded directly on Facebook. One of the advantages of Facebook Videos is that your videos will play automatically in users’ News Feeds. Moreover, […]

3 Easy Tips from a Social Media Marketing Agency That Will Save You Time

Whether you are a digital marketing agency or have an internal marketing team that manages your social media, these three tips will quickly help boost productivity.
Tip 1: Plan Ahead with a Social Media Content Calendar
Social media calendars are a great way to plan and curate content; allocate advertising budgets and track results. Creating a social […]

November 25th, 2015|Online marketing, Social Media, Social Media Marketing|

Using Trademarks in Your SEO Strategy

In July 2010, we compared Google to the Wild West in our post “The Wild West and Google Places (Local Business Listings) – Google’s Sheriffs Are on Patrol”. In our article, we underlined Google Places as the “wild west” of online marketing because at that time there did not appear to be any concrete rules […]

5 Ethical Ways of Using Reddit for SEO

Online Marketers erroneously believe that Reddit is a social bookmaking site and could be used for link building purposes to help speed up SEO efforts. These practices will more than probably result in you getting banned or filtered by “spam filters” and should be stopped immediately.

As we mentioned in our previous article, A New SEO […]