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Voice Activated Search | How to Use Amazon Alexa for Your Content Marketing

By |2018-05-01T15:46:48-04:00May 1st, 2018|

I’m sure you all have heard about voice-activated speakers like the Amazon Echo and Google Home smart speaker. But did you know that in January 2017, seven percent of the U.S. populations owned one of these speakers? According to Google data, 20% of search queries were voice-activated in 2016. Gartner predicts that this percentage will

Content Marketing

By |2021-01-11T16:37:00-05:00January 28th, 2016|

Content Marketing Content is KING! Our content marketing strategists create unique, high quality content for your websites, email blasts, infographics, eBooks, video shares and more. Consumers are being barraged with advertisements these days. As a result, their attention has become a rare resource. The best way

How To Use Google AutoComplete for Content Marketing

By |2015-07-30T13:41:20-04:00July 30th, 2015|

Almost everyone knows that Google AutoComplete is a useful tool for search engine marketing specialists, helping them identify keyword opportunities to target in their campaigns. But were you aware that you can use the tool for content ideation as well? Here’s how you can turn Google AutoComplete into a traffic-generating tool for your blog and/or

The Greatest Misconceptions in Content Marketing

By |2014-06-26T17:30:29-04:00June 26th, 2014|

In the world of Search Engine Optimization (SEO), content is king and engagement is queen. But all too often, webmasters overlook the importance of publishing rich-quality content. Instead they circulate poorly written articles that are narrowly focused on the attainment of high search engine rankings, and that is where the boat gets missed. Why is

If Content is King, Who is the Queen? Maybe It Is Integrating Content Marketing Into Your Online Strategy.

By |2013-06-07T13:46:16-04:00June 7th, 2013|

Content-is-kingThere was a time in which consumers were impacted by the image of healthy men and women practicing sports and after their sports activities, smoking a cigarette to celebrate the victory or conquest. Can you remember songs like "Love Ain't No Stranger" by Whitesnake, "Only Time to Tell" by Asia and "Play the Game Tonight" by Kansas?
For some of us, the above reminds us of good times, right? The bottom line is they do not make ads like they used to! Nowadays, consumers are more sophisticated and "the landscape" more crowded and accordingly, connecting with your audience is more complicated. Consumers nowadays are using the web, search, social networks, and more to educate themselves on potential shopping. Working with content has never been so important.

Is Long-Form Content Part of Your Digital Marketing Strategy?

By |2015-10-13T14:58:56-04:00October 13th, 2015|

“Content is where I expect the real money will be made on the internet…” – Bill Gates In the online marketing world, “content is king” is one cliché that everyone hears. Practically every single marketing expert is talking about content and how it can help them rank better on many search engines. Unfortunately, almost half

5 Compelling Reasons to Hire a Digital Marketing Agency in 2021

By |2021-07-13T10:00:07-04:00May 4th, 2021|

You have decided to start using digital marketing as a way to grow your business. But, looking at all the different platforms, strategies, and campaign types that fall under digital marketing: SEO, email marketing, PPC advertising, social media marketing, content marketing to name a few…something is just not right. You are unsure of where to

Advertising on Spotify: What Brands Need to Know | Tips from an internet marketing company in Toronto

By |2021-05-05T15:26:48-04:00April 7th, 2021|

There’s no shortage of digital platforms for marketers to advertise on. So much so that businesses are having a difficult time deciding on which platforms are best suited for their business and marketing goals. Spotify is one of those platforms that marketers are still on the fence about including in their internet marketing strategy. The

4 Digital marketing trends in 2021

By |2021-01-14T15:39:43-05:00January 14th, 2021|

A comprehensive digital marketing strategy is a critical element of any business plan, providing organizations with the means to attract new leads and customers. Without it, a company’s growth may slow or even come to a halt. This may result in very few leads inquiring about your business and very few existing customers knowing about

Digital Marketing During the Holiday Season: 5 Tips from an Online Marketing Agency

By |2020-12-17T12:41:48-05:00December 17th, 2020|

Tis the season to be jolly! With Christmas and Boxing Day being less than a week away and New Years following the week after, it is important not to lose sight of your annual goals. Does your business have a holiday marketing plan or strategy? If not, it is not too late to develop your