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You have decided to start using digital marketing as a way to grow your business. But, looking at all the different platforms, strategies, and campaign types that fall under digital marketing: SEO, email marketing, PPC advertising, social media marketing, content marketing to name a few…something is just not right. You are unsure of where to
There’s no shortage of digital platforms for marketers to advertise on. So much so that businesses are having a difficult time deciding on which platforms are best suited for their business and marketing goals. Spotify is one of those platforms that marketers are still on the fence about including in their internet marketing strategy. The
A comprehensive digital marketing strategy is a critical element of any business plan, providing organizations with the means to attract new leads and customers. Without it, a company’s growth may slow or even come to a halt. This may result in very few leads inquiring about your business and very few existing customers knowing about
What is Influencer Marketing? Is it a new form of marketing? Does it have anything to do with sales and brand management? Influencer Marketing is an important, and established form, of internet marketing. It is a topic that has been widely discussed by the most authoritative reporting channels in the industry, including searchenginejournal.com and searchengineland.com.
Internet marketing has been around for decades. However, the tools and techniques internet marketers use changes every few months to a year, depending on the third-party service that supplies these tools and techniques. Internet marketing is a fast-paced environment where new digital marketing tools flood the market regularly, and the market has no choice but
How many of you believe that having too many WordPress plugins will slow down your website? This fact is only true if you use poorly coded WordPress plugins. With over 50,000+ WordPress plugins available to download, it can be quite difficult for webmasters to select the right one. Having recently written about the best SEO
In the content marketing world, Facebook and Twitter sit atop of the golden pedestal of other social media platforms. That is not to say there is no other platform that can emulate the results seen on these two platforms. In fact, the social media marketing industry is constantly evolving and it is important not to restrict your vision and
If I run a digital marketing campaign how long will it take for me to see results? While this is a bit of a loaded question, it sits at the top of the minds of all new customers looking to invest in one or more internet market tools. While this is a fair question to
Website conversion, especially collecting email addresses through your website, is one of the toughest tasks in SEO. When speaking to clients about their online marketing goals, list building is almost always identified as one of the top goals. Yet the vast majority of these websites hardly have any opportunities for their visitors to subscribe to
I work part time as a teacher librarian/tech resource in an elementary school with approximately 520 students in the Simcoe County. It is a role that I am thrilled to be filling because it allows me to combine my two passions – digital media and teaching. Moreover, it equips me with the power to make
