What is Influencer Marketing? Is it a new form of marketing? Does it have anything to do with sales and brand management? Influencer Marketing is an important, and established form, of internet marketing. It is a topic that has been widely discussed by the most authoritative reporting channels in the industry, including searchenginejournal.com and searchengineland.com.
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Stop wasting time and money on the wrong influencer marketing campaigns! A successful Influencer Marketing campaign should meet the following clear objectives: Discover the most lucrative influencers for your business Advance your brand awareness and get it in front of the right audience more often Drive leads or sales relatively quickly Pick up more brand
You have probably heard a lot about Influencer Marketing in the last few months. It is a growing trend and a very successful marketing tool that your brand should seriously consider adopting. Influencer Marketing places majority of its focus on digitally influential people in your industry rather than the target market as a whole. It
Influencer Marketing Let us connect your brand to top influencers in your industry and gain exposure and credibility for your business! The past couple of years we have witnessed a rise in the popularity of influencer marketing. The search term “influencer marketing” has risen by 400%
I work part time as a teacher librarian/tech resource in an elementary school with approximately 520 students in the Simcoe County. It is a role that I am thrilled to be filling because it allows me to combine my two passions – digital media and teaching. Moreover, it equips me with the power to make
It has been a rough year so far for small businesses. The shutdowns have decimated shopping and income levels. Not only that, but it is tough for a brick-and-mortar business to establish an online presence within such a limited time frame. To ensure their businesses' survival, many owners and operators are creating a more massive
SEO Update – 2019 | Google Mobile-First Indexing to be the Default for New Domains | Digital Marketing Agency Tips
Having a mobile-friendly website is no longer considered optional. It is now a requirement, or at least for new websites, according to a new statement released by Google. Starting on July 1st, 2019 all new websites will be indexed using Google mobile-first indexing. It is also fair to say that Google is gradually heading to
I recently wrote an article on Influencer Marketing and how it changed with the advent of social media. Since then, I have been thinking about who has influenced me the most and motivated me to reach my goals and potential. Today I have had an epiphany. The person who has influenced me the most is
Many business owners and entrepreneurs wonder whether they should do their own marketing or if they should hire an ad agency to do their marketing for them. With that being said, there can be many pros and cons to both options. If you’re doing your marketing all in-house, you may end up saving money on
New trends in digital marketing come and go every day. Accordingly, it is crucial for all digital marketers to keep up with the pace. As digital marketing specialists in the Greater Toronto Area, we always advise our clients never to assume that something they know from the past is considered within the “best practice” category