This video, which promotes sleepbetter.org and was created by RhettandLink, launched on September 14th. Within five days, the video has garnered close to a million views. Needless to say “2 Guys 600 Pillows”has gone viral.

The song brilliantly portrays two guys with six hundred pillows (hence the name), singing and dancing while handling large, white comfy pillows. Anyone watching the video would “get into” the music, and the comfortable-looking pillows would make anyone watching the video want to buy from sleepbetter.org. The message at the end to buy from the iTunes store is also brilliant.

***UPDATE***

Here is the forwards version of the video: