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Monthly Archives: August 2012

27 08, 2012

Apple Doing Whatever It Takes to Beat Up Samsung

By |2012-08-27T17:10:32-04:00August 27th, 2012|

Apple has been very busy in leveraging the legal and innovative playing fields to become the sole (rightful?) owner of the tablet and smart phone markets. Apple's Steve Jobs, as he was nearing the end of his life, swore: "I will spend my last dying breath if I need to, and I will spend every penny of Apple's $40 billion in the bank [at the time, this bank balance has swelled massively since Jobs uttered these words], to right this wrong. I'm going to destroy Android, because it's a stolen product. I'm willing to go thermonuclear war on this." (Source: Steve Jobs by Walter Isaacson)

20 08, 2012

Rubicon Project Ranked Number 1 on a Key Online Advertising Metric Leaving Google Behind

By |2012-08-20T13:28:19-04:00August 20th, 2012|

Rubicon Project (http://www.rubiconproject.com/), an online advertising company located in the US, has beaten the  search engine giant Google in reach (a key online advertising metric designed for measuring the total number of unique visitors of an ad or commercial). According to comScore, the platform developed by Rubicon Project can  reach 212 million visitors or 96.2% of the entire US Online audience which is higher by 2.8% than Google Ad Network's exposure. The ranking is due to the innovative platform and the increase in current customer base.