Headlines in SEO are more powerful than one thinks. In fact, it may very well arguably be the top factor that search engines like Google and Bing take into account when indexing a site for keyword searches. In news sources, Journalists may call them headlines, and SEOs may call them title tags.
In February 2011, Search Engine giant Google introduced the Panda algorithm update and rolled out additional features which penalized and de-ranked many websites. It was developed to deliver the best possible user experience and bring high-quality sites to the top of Google's search results. On April 24, 2012 Google Penguin was implemented for the first time penalizing websites which were using black-hat SEO techniques. In order to stay at the top of Google's search results, it is important to stay informed and on top of any changes and Google algorithm updates that will take place in 2013. The following are the Top 5 SEO predictions from the iRISEmedia team for this year.
This year will definitely be a significant year for Social Media Marketing. From driving targeted traffic to websites and improving rankings on organic search results to improving a brand recognition and communicating with prospective customers, social media channels like Facebook, Twitter, Pinterest, Youtube and Instagram provide businesses with huge opportunities that other marketing tools can't offer.
The iRISEmedia team prepared the Top 10 predictions for Social Media Marketing in 2013 that will make a difference.