Monthly Archives: May 2013

Traditional marketing mediums including TV , radio and print advertising are being replaced by digital marketing . While both traditional marketing and online advertising strategy work well to draw people’s attention, word of mouth which now includes social media is a huge way to increase brand awareness and grow the audience . When online users find interesting, entertaining or useful information, they  share it on their social media profiles. This is one of the reasons why a company should build a strong online presence through a social media marketing strategy.

When you see someone taking funny pictures and sharing them with friends on Instagram, Facebook or another social media channel, it does not matter if these pictures are “liked” or “disliked”, if you agree or disagree or if you would do the same. People are different, but they all have the same basic needs.
People need to buy food, furniture, and clothing; people need to be active and they need to have fun.  People “need” to practice sports to have fun and you can use these “needs” to your advantage. You can learn about their behavior and offer them their products of choice by implementing an effective Social Media marketing campaign or even a full Digital Marketing strategy.

When customers want to learn more about a brand, they are more likely to search it on Google or other search engines. Therefore, it is important to be first on Google. Your website, Facebook business profile, and other web properties your company may run will help grow your customer base. People follow brands on Facebook in order to get access to product discounts and special deals, news and customer support. However, a recent study on social media marketing strategy showed that brands should be looking for prospective customers not only on Facebook, but also consider other social media channels.