Should I Go With SEO or PPC Campaigns? My Suggestion: Both
Nowadays many advertisers are uncertain whether to invest more on PPC (Pay Per Click) or SEO (Search Engine Optimization) when preparing their Digital and Internet Marketing budgets. This has been a long standing debate amongst experts but the industry has matured and there are some clear answers now.
Many people created this myth about Search Engine Marketing which goes as follows: SEO is cheaper than paying every time someone clicks on my Google ad so let's spend all our time and money on SEO strategies.
This is a big mistake. SEO on its own will not perform miracles for your business or website. The proper course of action is to use a balanced mix of both Paid Search (PPC) and SEO and every website requires its own analysis in order to calculate that mix.