28 05, 2013

Should I Go With SEO or PPC Campaigns? My Suggestion: Both

By |2013-05-28T16:02:45-04:00May 28th, 2013|

seo-ppc-scaleNowadays many advertisers are uncertain whether to invest more on PPC (Pay Per Click) or SEO (Search Engine Optimization) when preparing their Digital and Internet Marketing budgets. This has been a long standing debate amongst experts but the industry has matured and there are some clear answers now. Many people created this myth about Search Engine Marketing which goes as follows: SEO is cheaper than paying every time someone clicks on my Google ad so let's spend all our time and money on SEO strategies. This is a big mistake. SEO on its own will not perform miracles for your business or website. The proper course of action is to use a balanced mix of both Paid Search (PPC) and SEO and every website requires its own analysis in order to calculate that mix.

27 05, 2013

Why Use Social Media Marketing For Your Business

By |2013-05-27T16:55:48-04:00May 27th, 2013|

main_imageIt has been a while since social media has been around. More and more people have  social media accounts such as Facebook, Twitter, Pinterest, Tumblr,LinkedIn and so on. Social media, in a sense, has created a new world. Facebook, for example, has about 700 million active users, which means if Facebook were a country; it would be the third largest country in the world.  So  why are people jumping into this social media world? The bottom line is that humans are a social species and they want ‘social’ connections with others.

27 05, 2013

A Cohesive Social Media Marketing Strategy Can Help Small Businesses in Canada

By |2013-05-27T10:24:00-04:00May 27th, 2013|

1316093076Findings from the 2013 Social Media Marketing Industry Report illustrates how marketers are using social media to achieve their goals and highlight brands in a highly competitive context. The report clearly shows how business owners have adopted social media as a strategy to improve their businesses.
Social media marketing is now integrated with traditional marketing plans for 79% of marketers who answered the survey. Seeking to combine social media marketing and conventional advertising for optimal results, they can follow the ideas of others or come up with creative ones able to help businesses with customer bases over the internet.

23 05, 2013


By |2013-05-23T12:59:15-04:00May 23rd, 2013|

This clip is in Portuguese with English subtitles. A very funny skit about a guy's girlfriend that claims she is in his Facebook account and he's stalling her so that she won't access his conversation with other girls on Facebook he's trying to pick up.

22 05, 2013

The Importance of a Social Media Strategy for Online Branding

By |2013-05-22T09:49:36-04:00May 22nd, 2013|

social_media_servicesThe growing use of social media has highlighted the importance of virtual channels for those interested in increasing market reach and customer engagement. Seeking a strong online branding campaign, thousands of companies have decided to use social platforms but most of them do not have an efficient Social Media strategy guiding their steps through the world of online advertising.

8 05, 2013

Toronto Maple Leafs Have Grown in Popularity by Using Social Media and Online Advertising

By |2013-05-08T17:10:16-04:00May 8th, 2013|

nhl_torIn a recent article in Metro news, it was reported that Google searches for the Maple Leafs increased by a whopping 300% since the playoffs. We wondered how the playoffs affected fan engagement on social media channels. 
As I’m writing this article, the hashtag #timandsidleafs is ranking as the first Canadian trending topic on Twitter. This big wave was created by the co-hosts of the afternoon show on Sportsnet 590 The FAN, Tim and Sid, who were running a contest to give away tickets for a Toronto Maple Leafs game on Twitter. As a result, thousands of fans started using the hashtag mentioned above in their tweets whether they wanted to get the desirable tickets or just to  mock the competition and its impressive popularity.