30 09, 2013

Does Googlebot care about valid HTML?

By |2013-09-30T16:36:25-04:00September 30th, 2013|

Bottom-line, Google does not penalize invalid HTML due to the insanely large volume of web pages with invalid HTML. Still, do it because it's good for maintenance and handing code off to another developer, not because of high search engine rankings.

16 09, 2013

Small and Medium-Sized Businesses Win New Customers By Using Twitter

By |2013-09-16T16:57:36-04:00September 16th, 2013|

twitter-for-businessSecond largest social media networking site Twitter and a global market research company called Market Probe International conducted a study to show marketing professionals and business owners the real value of using Twitter as a social media marketing tool. The study shows that Twitter users who follow small and medium-sized businesses feel more connected to a company and therefore are more likely to make a purchase, recommend, and spread the word about their positive experience.

13 09, 2013

Review of Scott Stratten’s “UnMarketing – Stop Marketing, Start Engaging”

By |2013-09-13T13:09:52-04:00September 13th, 2013|

UnMarketing__36517_zoomOne of the most interesting concepts worth highlighting in Stratten’s book is his "hierarchy of buying"; in other words, the likelihood of consumers buying your product based on varying marketing approaches. Stratten’s hierarchy from most to least likely to buy: 1)      A currently satisfied customer – The key is that they are satisfied 2)      Referred by a trusted source 3)      Existing  relationship with your company but has yet to purchase 4)      Recognizes you as an expert in the field 5)      Found you through ad or web searches, etc. 6)      Receive a cold call – People who are cold-called are highly unlikely candidates for new business, as it would require those potential customers to both a) be in need of your service and b) be passively waiting around for someone to call them with an offer.

12 09, 2013

Testimonial – Caio Cabral

By |2013-09-12T17:27:40-04:00September 12th, 2013|

As an open minded person, I’ve always been looking for opportunities to grow personally and professionally in a world where borders between countries and cultures are disappearing. In addition, today’s global society has highlighted the importance of communicating in multiple languages and, beyond the shadow of a doubt, English is the language preferred in our internationally integrated business

12 09, 2013

Twitter Is Going Public: Twitter Has Filed For IPO

By |2013-09-12T17:24:44-04:00September 12th, 2013|

Second largest social media networking site Twitter has filed the documents for a highly anticipated IPO. It's expected to be one of the highest-profile IPO's since Facebook went public in 2012. The company made an announcement on Twitter: The company did not reveal any further details of the IPO. Twitter has been valued by various

11 09, 2013

Facebook adds new Professional Skills Feature and is about to Control Even More of the Social Media World

By |2013-09-11T09:45:18-04:00September 11th, 2013|

icon_facebook1Facebook has its sights set on taking over the social media world. That is a well-known fact. Not happy about missing one of the angles that this social media tool can offer, Mr. Zuckerberg is now releasing a new feature on his Facebook site: professional skills. In a world where Instagram is used to share pictures, Vine is used to share videos and LinkedIn is used as a professional network, Facebook is moving toward controlling the entire Social Media world.

9 09, 2013

How A Social Media Campaign Can Help Fight Big Corporations

By |2013-09-09T15:47:44-04:00September 9th, 2013|

Expressing disappointment over a product or a bad customer experience through social media channels such as Facebook, Twitter and Youtube has become a new trend in the social media world. Even though many big brands have a solid presence on social media sites, they are failing to engage with their customers, respond to their complaints and, as a result, their social media efforts backfire. This article presents two interesting case studies proving that customers are now able to raise their voice and express their feelings through an effective social media campaign.

9 09, 2013

Can nofollow links hurt my site’s ranking?

By |2013-09-09T14:25:37-04:00September 9th, 2013|

This is an important question, what with Google's Penguin algorithm driving many website owners batty with respect to linking. Question: "I'm building links, not for SEO but to try and generate direct traffic, if these links are no-follow am I safe from getting any Google penalties? Asked another way, can no-follow links hurt my site? Tubby Timmy, UK"