30 12, 2013

Users are Demanding Private Messaging

By |2013-12-30T15:53:17-05:00December 30th, 2013|

private-messagingAccording to Mashable.com private messaging has captured the attention of the most popular social media networks in the last few months. With platforms such as Facebook, Twitter or Instagram people can have hundreds of thousands of friends or followers at one time. However, users are demanding more intimacy through private messaging services. Simon-Thomas, a neuroscientist who has spent years studying human emotions and social interactions, agrees with the necessity of private messaging in social media networks. "You just have to imagine if every time you said something, instead of it being said to the people who are close to you in physical space, it was broadcast to a three block radius. [Think] how much harder it would be for you to have community."

10 12, 2013

The Evolution of Mobile Paid Search in the US

By |2013-12-10T15:56:55-05:00December 10th, 2013|

multi-screen-new-normalSearchengineland.com recently reported that a Forrester Research study states US mobile paid search will account for $ 3.8 billion in revenue by the end of 2013. IAB reported that that the US mobile ad revenue was slightly below $3 billion for the first half of the year, and they expect higher spending on mobile paid ads in the second half. So it is safe to predict that the mobile ad revenue in the US is expected to be approximately $7 billion in 2013. Nowadays mobile search accounts for around 40 to 60 % of Google searches, so it is very reasonable to estimate that mobile paid search will arrive at that figure of earnings. The report also shows that today 64% of the mobile phones in the US are Smartphone mobile devices and predicts that by the end of 2013 this number will increase to 72%. It is obvious that mobile paid search will continue to grow.

10 12, 2013

A Brilliant & Heartwarming Holiday Campaign from WestJet

By |2013-12-10T15:52:38-05:00December 10th, 2013|

Every year, the iRISEmedia team votes for a viral marketing campaign that deserves special recognition. The WestJet “Christmas Miracle” received a unanimous vote. More than 250 passengers on Calgary-bound flights arrived at Toronto & Hamilton airports as unknowing participants in WestJet’s "Christmas miracle". The airline had a virtual Santa ask passengers what they wanted for Christmas as they prepared for check-in. While the flights were en route, 175 volunteers gathered gifts from various shops.