30 09, 2014

The Most Googled Brands Per State – Search Engine Marketing

By |2014-09-30T15:57:40-04:00September 30th, 2014|

A new maps created by DirectCapital shows each state’s top 3 most Googled brands. DirectCapital compiled the list using keyword search popularity from Google Trends. The Google Trends tool provides users and search engine marketing experts with data for the history and volume of Google searches performed for branded terms, as well as the popularity

29 09, 2014

Why Office and Online Marketing Consistency is Important

By |2014-09-29T10:35:41-04:00September 29th, 2014|

Every digital marketing firm and search engine marketing company will remind you of the importance of having an online presence. They will discuss with you specific branding opportunities, logos, fonts, web layouts, content marketing opportunities and the like. But how many of these companies that you’ve spoken to will ever take a look at your

22 09, 2014

How Social Media Will Change Your Business

By |2014-09-22T12:42:13-04:00September 22nd, 2014|

Social Media Marketing is still a new phenomenon – new enough that many C-Level executives wonder what impact it will have on its business. Is it worth it to have a Facebook page or a Twitter and Google+ account? Or conversely, is it wise not to make the jump, and wait until there’s greater clarity

18 09, 2014

When is the Best Time to Publish Your Blog?

By |2014-09-18T11:44:46-04:00September 18th, 2014|

When you are a blogger posting articles on your website, timing is everything. Learning about your audience and when they tune into read your news is a very important aspect of being a successful blogger. According to studies done by Shareaholic and their digital marketing specialists, 27% of all content should be shared between 8am

16 09, 2014

5 Tips for Better Call To Actions (CTA)

By |2014-09-16T15:34:12-04:00September 16th, 2014|

All websites investing in PPC Adwords Campaigns should have at least one clear “call to action” on each main landing page. This can be as simple as a single button to click or as complex as a multi-field form to fill out. Call to Actions (CTA) are important to have because they add focus to

15 09, 2014

Celebrating International Dot Day on Social Media & in the Workplace

By |2014-09-15T15:00:45-04:00September 15th, 2014|

Today is September 15, 2014 and it also happens to be International Dot Day. The day was named after the classic Peter H. Reynolds storybook The Dot. The book is available in English and many other languages. It shares the story of a girl who begins a journey of self-discovery after her teacher challenges her

12 09, 2014

How To Increase Engagement on Twitter

By |2014-09-12T15:07:15-04:00September 12th, 2014|

Twitter is famous for helping businesses level the playing field when it comes to online marketing. Some say that they have down right leveled it off so completely that it is now flat. How do you rise above this playing field and increase your Twitter engagement? Here are 10 ways you can do so.    

11 09, 2014

iRISEmedia Digital Marketing Executive Running For School Board Trustee!

By |2014-09-11T17:46:37-04:00September 11th, 2014|

It’s an exciting time in Canada. The leaves are changing colour, our kids are getting back into the school routine, and we are in the midst of municipal elections in Ontario. We, as objective media critics and digital marketing strategists, try to avoid the topic of politics because we don’t necessarily want to throw off

11 09, 2014

Should You Trade Your Old iPhone for the New iPhone 6?

By |2014-09-11T11:07:09-04:00September 11th, 2014|

Now that Apple has unveiled the shiny new iPhone 6 and 6 Plus, it's time to consider the options. Should you stick with your old iPhone model or upgrade for one with better battery life and some Retina HD action? If you've decided it's time for an upgrade, retailers and mobile carriers alike are scrambling