Link baiting is a popular content marketing strategy that is strategically created to get other content producers to link to it. The purpose is to increase the number of inbound links to your content and to generate traffic arriving to the website, thereby improving its performance in search engine results. Blogs are the most frequently
Tuesday, October 28, 2014: Facebook reported quarterly earnings and revenue results that beat market expectations. The world largest social media network now has over 1.35 billion monthly active users with one third of its users located in Asia, 22% and 15% from Europe and North America, respectively. The number of Facebook monthly active users has
Last week, we spoke about the importance of receiving constructive criticism with courteousness in mind. Just yesterday, iRISEmedia was horrified to learn that one restaurant owner in Cleveland crossed the line and responded to a customer’s feedback on Yelp in a demeaning, racist, and inexcusable manner. This story hits close to home because just a
It’s October 27, 2014 and it’s elections day all across the Greater Toronto Area. People are flocking to the polls to elect their mayors, councilors, and school board trustees. In Toronto, mayoral candidates John Tory, Doug Ford, and Olivia Chow made their final pitches over the weekend and admitted to having a bright outlook for
Social Media is reeling over the unexpected absence of Steve Nash for the 2014-2015 basketball season. On Thursday, it was announced that the Lakers player, who happens to also be Canadian, will be sidelined due to back and nerve problems. The decision was made less than a week before the start of the regular season.
Last week, I attended a seminar on Online Reputation Management in downtown Toronto. The main discussion in the seminar was whether online reputation management is dead or not. Important reputation management figures were cited, including Don Sorensen, President of Big Blue Robot Digital Marketing Firm. I share similar sentiments as Sorenson, who argues that “online
A recent study by Bain & Company revealed that 80% of companies say that they’re customer centric. The only problem with this statement is that only 8% of customers agree with this statement. How can businesses be so off in their predictions when it comes to how their customers perceive them? Reflecting on my own
YouTube videos are some of the most popular sources of web traffic online. Over the years, Youtube has helped boost the careers of many content producers and still plays a big part in start-up businesses gaining internet marketing exposure. Whether you want to create videos for entertainment, education, or promotional purposes, there are steps that