Monthly Archives: January 2015

28 01, 2015

Social Media: It’s Bell Let’s Talk Day on Twitter

By |2015-01-28T14:07:27-05:00January 28th, 2015|

Bell is running a social media campaign today and promises to donate 5 cents to mental health initiatives for every text message and mobile and long distance call sent and made by a Bell or Bell Aliant customer tweet using #BellLetsTalk and share the Facebook image. With Olympian Clara Hughes as the public face, Bell

23 01, 2015

Pinterest vs. Instagram: Which One Should You Use?

By |2015-01-23T11:35:15-05:00January 23rd, 2015|

Pinterest & Instagram have undeniably become popular visual social platforms among brands and consumers. That is because, we, as humans, are able to process images 60,000 times faster than text and 90% of information transmitted to the brain is visual. Marketers, who embrace visual content, see a larger return on investment in terms of more

22 01, 2015

Top 10 Retailers That Closed Their Stores in Canada

By |2015-01-22T13:34:44-05:00January 22nd, 2015|

It’s very unfortunate, but the death of brick-and-mortar retail stores is approaching and inevitable. For decades, Canadian consumers have been accustomed to traditional retail stores where they could purchase all their clothing, gifts and groceries under one roof. The model, which emerged in the 1960s, is under serious threat now as consumers are opting to

20 01, 2015

7 Ways Technology & Social Media Are Influencing Our Lives

By |2015-01-20T18:17:21-05:00January 20th, 2015|

In the following article, our Digital Marketing Intern, Alessa Brauckmann, explores the 7 ways in which technology and social media is influencing us. 1. Phonographs Changed the Standard Length of Music Thomas Edison is the inventor of the phonograph and it’s thanks to him that we are able to listen to music wherever and whenever

19 01, 2015

Online Branding – 5 Factors That Influence Consumer’s Buying Decisions

By |2015-01-19T00:56:16-05:00January 19th, 2015|

It is our belief that a consumer’s decision to buy a product is influenced by five major factors. These 5 factors also help buyers develop product and brand preferences. Unfortunately, life's circumstances are beyond our control and we are not able to make changes to our buyer's preferences; even with the best marketing and sales