On Sunday, February 1, sport fans will be watching the Super Bowl XLIX. While the game is a few days away, social media marketers and advertisers have already started the big game.
According to the report, Facebook revenue in 2014 increased by 58 percent compared to 2013 results and reached over 1.39 billion monthly active users – an increase of 34 percent years-over-year.
Bell is running a social media campaign today and promises to donate 5 cents to mental health initiatives for every text message and mobile and long distance call sent and made by a Bell or Bell Aliant customer tweet using #BellLetsTalk and share the Facebook image. With Olympian Clara Hughes as the public face, Bell
Pinterest & Instagram have undeniably become popular visual social platforms among brands and consumers. That is because, we, as humans, are able to process images 60,000 times faster than text and 90% of information transmitted to the brain is visual. Marketers, who embrace visual content, see a larger return on investment in terms of more
It’s very unfortunate, but the death of brick-and-mortar retail stores is approaching and inevitable. For decades, Canadian consumers have been accustomed to traditional retail stores where they could purchase all their clothing, gifts and groceries under one roof. The model, which emerged in the 1960s, is under serious threat now as consumers are opting to
In the following article, our Digital Marketing Intern, Alessa Brauckmann, explores the 7 ways in which technology and social media is influencing us. 1. Phonographs Changed the Standard Length of Music Thomas Edison is the inventor of the phonograph and it’s thanks to him that we are able to listen to music wherever and whenever
If you want consumers to buy your product(s), you must first understand how their minds work and how they make their purchasing decisions. Consumers are getting smarter, more social, and increasingly analytical. They see through advertisements that are too good to be true much quicker. They are quick to hold businesses accountable for discrepancies between