Bell is running a social media campaign today and promises to donate 5 cents to mental health initiatives for every text message and mobile and long distance call sent and made by a Bell or Bell Aliant customer tweet using #BellLetsTalk and share the Facebook image.
With Olympian Clara Hughes as the public face, Bell hopes […]
Pinterest & Instagram have undeniably become popular visual social platforms among brands and consumers. That is because, we, as humans, are able to process images 60,000 times faster than text and 90% of information transmitted to the brain is visual. Marketers, who embrace visual content, see a larger return on investment in terms of more […]
It’s very unfortunate, but the death of brick-and-mortar retail stores is approaching and inevitable.
For decades, Canadian consumers have been accustomed to traditional retail stores where they could purchase all their clothing, gifts and groceries under one roof. The model, which emerged in the 1960s, is under serious threat now as consumers are opting to do […]
In the following article, our Digital Marketing Intern, Alessa Brauckmann, explores the 7 ways in which technology and social media is influencing us.
1. Phonographs Changed the Standard Length of Music
Thomas Edison is the inventor of the phonograph and it’s thanks to him that we are able to listen to music wherever and whenever we want. […]
It is our belief that a consumer’s decision to buy a product is influenced by five major factors. These 5 factors also help buyers develop product and brand preferences. Unfortunately, life’s circumstances are beyond our control and we are not able to make changes to our buyer’s preferences; even with the best marketing and sales […]