There seems to be an enormous amount of businesses that remain ignorant to the ways of digital marketing. Businesses must adapt to the constant growth of social media or they will get left behind. Have you heard of the saying “If it ain’t broke don’t fix it”? This remains to be the mindset of many business owners in regards to their marketing strategies. What they fail to realize is the following incredible statistic.
It’s safe to say that Google’s Penguin update was a turning point in the SEO world. Until April 20, 2012, links pointing to your website were not a big problem for webmasters. But now, if you have unnatural links pointing to your website, your rankings may be affected. Businesses most affected by the update were
Facebook is experimenting with a technology that is able recognize people in photos even if it can’t see their faces. The new technology developed by the Facebook AI Research team was able to recognize people’s identities with 83.05% accuracy.
How much should we rely on the accuracy of Google’s location data? This is a question that Steve Cameron of Advent Communications wants to know and is seeking your help to find out. Cameron has set up a quick survey in which participants can share their experience with Google geotargeting. So far the results have
On June 5, the popular North American coffee chain Tim Hortons’ online reputation took a big hit on social media with #BoycottTims. The source of the frenzy was the Enbridge pipeline ad that it removed from its in-store TVs after 25,000 people signed a petition accusing the company of “shilling” for the oil sands shippers.
Email marketing and social media marketing alone are very effective online marketing tools. Want to give your online marketing a boost? Combine email marketing with social media for campaign optimization and to maximize your marketing efforts. In this article, we will provide 6 powerful ways to boost your social media and email marketing campaign.
Purchasing a new domain? Migrating content from an old domain to a new one? Updating your existing website and its URLs? If so, it’s important that all webmasters plan ahead and avoid any detrimental mistakes that could cause your SEO rankings to tumble and your digital footprint to dissolve. Our Toronto SEO company has created
Your news feed will become more animated soon since Facebook now supports Graphics Interchange Format, better known as GIF.
SEO is one topic that is not black and white and research and best practices are always evolving and changing. You literally have to be on top of the latest trends and read industry news on a daily basis in order to REALLY understand SEO. I say this because I know firsthand how easy it
There are dozens of e-commerce solutions to help setup your online store. The challenge many companies face when looking to set up an e-commerce site is how to choose the most user-friendly and cost-effective solution. In this article, we will explain the difference between hosted and self-hosted e-commerce platforms and dig deep into the world