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Monthly Archives: June 2016

29 06, 2016

What is your Brand’s Social Media “Brand Personality”?

By |2016-06-29T19:06:48-04:00June 29th, 2016|

Brand Personality is the way a brand represents and expresses itself. It helps brands differentiate and stand out from competitors. The digital age, and social media in particular, have changed the way we as consumers engage with various brands. Social media gives brands an opportunity to develop a "personality" and style of their own. Once

16 06, 2016

What Colours Say About Your Brand

By |2016-06-16T16:53:10-04:00June 16th, 2016|

Satyendra Singh, professor of marketing and international business at the University of Winnipeg, conducted a study on the impact that colours have on the marketing of a product. “Findings of the study are that managers can use colours to increase or decrease appetite, enhance mood, calm down customers, and reduce perception of waiting time, among