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29 06, 2016

What is your Brand’s Social Media “Brand Personality”?

By |2020-09-25T12:21:27-04:00June 29th, 2016|

How to Establish a Strong Social Media Brand Personality | Social Media Marketing Toronto Tips Brand Personality is the way a brand represents and expresses itself. It is the driving force behind consumers’ decisions to follow a company on social media and to contact the business. It also enables businesses to make meaningful connections with

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16 06, 2016

What Colours Say About Your Brand

By |2016-06-16T16:53:10-04:00June 16th, 2016|

Satyendra Singh, professor of marketing and international business at the University of Winnipeg, conducted a study on the impact that colours have on the marketing of a product. “Findings of the study are that managers can use colours to increase or decrease appetite, enhance mood, calm down customers, and reduce perception of waiting time, among

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