21 04, 2017

5 Lessons We Can Learn From Coachella’s Brilliant Social Media Strategy

By |2017-04-21T19:07:27-04:00April 21st, 2017|

Can you remember the days when you had to wait in line for hours to get tickets and see your favorite artists perform? Afterwards, you could tell your friends all about what happened face-to-face. Posting about your experiences on social media was impossible back then. Luckily, this has changed and many brands take advantage of

13 04, 2017

The United Airlines PR Blunder Could Have Been Avoided

By |2017-04-13T21:49:09-04:00April 13th, 2017|

In the past, companies had complete control of their brand image and messaging since they were the ones communicating directly to their public and potential customers. Nowadays, with social media, brands are vulnerable to what the public at large says about them. One bad move can reach thousands of people on countless social media channels