29 03, 2018

Facebook Data Breach Aftermath – What Has Changed?

By |2018-03-29T18:32:18-04:00March 29th, 2018|

 After the Facebook data breach scandal, Facebook is aiming to restore its trust in users, investors and advertisers. Besides losing more than $75 billion in its company’s valuation over the week of March 19th, investors like Nordea’s Sustainable Investment Unit have blacklisted Facebook. For Facebook to get out of Nordea Bank AB’s blacklist, Facebook has

28 03, 2018

Gen Z-ers – How to Market to the New Generation | iRisemedia

By |2018-03-28T16:46:02-04:00March 28th, 2018|

Generation Z is the demographic group following millennials. Although there is still some debate on what birth years are included, the general consensus is it refers to those born between 1993 and 2010. Now that a part of the Gen Z-ers have reached the age of majority, marketers must think about how this generation differs

22 03, 2018

What Does the Facebook Privacy Breach Mean to You?

By |2018-03-22T21:24:05-04:00March 22nd, 2018|

The week of March 19th, 2018 was a difficult one for Facebook and its CEO, Mark Zuckerberg. The news broke that Cambridge Analytica, a political data firm with ties to Donald Trump’s 2016 campaign, had access to about 50 million pieces of personal data belonging to Facebook users without their consent. This caused a huge

21 03, 2018

How Digital Marketing Helps a Business Grow

By |2018-03-21T14:53:33-04:00March 21st, 2018|

iRISEmedia is a Toronto based digital marketing agency that aims to help companies get the most out of their digital and social marketing space. We achieve this through education, creativity, strategic planning, leadership and innovative implementation. We are extremely customer-oriented and view every stakeholder as a partner. We involve each client at every stage of

7 03, 2018

The Right to be Forgotten in Canada | Online Reputation Management

By |2018-03-07T16:41:17-05:00March 7th, 2018|

The European Union set a precedent on privacy laws in 2014 with the creation of "the right to be forgotten". This law has since allowed people living in the European Union states to seek the removal of search results from Google that are "inadequate, irrelevant or no longer relevant." The system does not result in