You have decided to start using digital marketing as a way to grow your business.
But, looking at all the different platforms, strategies, and campaign types that fall under digital marketing: SEO, email marketing, PPC advertising, social media marketing, content marketing to name a few…something is just not right. You are unsure of where to start. What services to tap into.
That’s okay. It’s perfectly normal to have a few jitters. This is especially true when you are starting something new. And given how all-encompassing digital marketing is, it can be somewhat difficult to launch a robust, large-scale campaign. This is especially true for companies that lack the resources and time to get familiar with all aspects of digital marketing themselves.
In some situations, it may make sense to work with a digital marketing agency. A digital marketing agency helps you to determine which platforms and channels should be used to reach customers faster. They will also assist you with developing and implementing a plan and with setting SMART goals.
In this post, our digital marketing agency in Toronto shares with you 5 compelling reasons to hire a digital marketing agency in 2021. Let’s get right into it.
What Does a Full-Service Digital Marketing Agency Do?
The main purpose of a digital marketing agency is to be your one-stop-shop for all your digital marketing needs.
A savvy, full-service digital marketing agency works differently than a traditional marketing firm. Digital agencies tend to concentrate on results-based marketing in the digital realm. Measurable marketing and ROI are jargons that they live by.
A legitimate agency will also avoid the tactic of “spray and pray”; long gone the days of print ads with no quantifiable ROI. They are now replaced with strategists, curators, consultants, and developers who work as a team to deliver measurable results for their clients. A digital marketing agency is a worthwhile investment and a partner that will push your business forward.
In most digital marketing agencies in Toronto, you can find the following services:
• PPC advertising/Paid Advertising
• Social Media Marketing
• Online Reputation Management
• Online Branding
• Email Marketing
• Content Marketing/Blogging
• Public Relations
• Web Design and Web Development
Why Hire a Digital Marketing Agency in 2021?
What are some of the perks of working with a digital marketing agency in Toronto? Why is working with an agency better than managing things in-house? These are all legitimate questions. Below are 5 compelling reasons why hiring a digital marketing company in Toronto is the best choice for you and your business.
#1 They Can Help You Maximize Your Reach
If you have some background in marketing, you most likely shortlisted a few channels to focus on in your plan. But when you do not work with an agency, you may miss some of the important channels. An all-encompassing agency will make a plan that will reach your desired audience wherever they are, whenever they appear online. They will also have the resources and expertise in hand to manage multiple campaigns, which makes them both proficient and accountable in their work.
#2 They Help You Cut Down on Marketing Costs
The cost to hire an in-house team can be substantial. Digital marketing is not a one-person job. Often it requires multiple people to run efficiently.
In contrast, hiring an agency is cheaper. They are independent contractors, which means no payroll and fewer taxes. You also cut out recurring costs of hiring full-time employees, such as life insurance and health benefits. More importantly, many agencies work on a per-project basis, which means you can use them anytime you want and how often you want.
#3 They Help You Save Time
When you hire a digital marketing agency, you can end up saving yourself unnecessary costs as well as time. Agency staff already have the knowledge needed to kickstart your plan. This means you will not be required to waste time and resources on training new staff members. Moreover, the agency will already have the software and tools needed to run your campaign flawlessly. The subscriptions to these tools are often very expensive, so there is no need to worry about these recurring costs as the agency will have already figured out.
#4 They Stay atop of the Trends
Digital marketing landscapes change often and sometimes without notice. Marketing managers must keep abreast with all the latest news in the world of digital marketing and come up with ways to incorporate any changes into their marketing plans. This task may be hard to achieve if you do not have the time or expertise to do so. Agencies, on the other hand, stay atop of the trends and technology to give their clients a competitive edge. They undertake extensive research and participate in ongoing professional development to ensure they are executing the best practices.
#5 You Work with Professionals
Agency staff are the experts. Meaning they are passionate about what they do, trained to use the correct techniques, and have the experience to achieve results for their clients. As well, digital marketing agency experts are proficient at using programs and tools that you may not be aware of.It is important to note that if you do not have a marketing manager or marketing specialist working in your company, then hiring an agency is something worth considering. If you do not, it can be very time-consuming for your employees to understand and implement all or even some of the strategies.
About iRISEmedia – An online marketing agency in Toronto
At iRISEmedia we are specialized in social media management, digital marketing, online reputation management and online branding. Our team helps clients manage and grow their online presence and branding to increase qualified web traffic and online leads. We service clients in Toronto and throughout Canada and the U.S. Give us a call or contact us if you want to discuss any of your social media marketing needs. We would be delighted to hear from you.