Tis the season to be jolly! With Christmas and Boxing Day being less than a week away and New Years following the week after, it is important not to lose sight of your annual goals. Does your business have a holiday marketing plan or strategy? If not, it is not too late to develop your plan and generate a few marketing ideas…even if it is low key and small.
Need some inspiration to get started? Our online marketing agency in Toronto has compiled a list of 5 last-minute holiday marketing strategies to implement right now.

5 Last Minute Holiday Digital Marketing Tips and Ideas | iRISEmedia – Online Marketing Agency Toronto

1. Continue to Offer the Best Customer Service

The holidays can be notorious for causing unnecessary stress among consumers, especially when it comes to gift shopping. As a business, you could reduce some of the consumer stress by providing some creative tips and tricks that would make their experience even better. Don’t forget to also share these tips on your website blog and social media channels.
Take a grocery store or restaurant as two examples. You could produce content that provides consumers with simple holiday recipes. Not only would this content be useful to customers, but it would also motivate them to shop at your store or restaurant.

2. Show Gratitude to Your Customers

Participate in the 100-day kindness challenge. Show consumers how valuable they are to your business. This could be as simple as sending a thank you email to all customers who bought from you within the last year. Alternatively, you may do a promotion on social media that offers discounts to consumers who follow you and engage with your content. These acts of kindness (and gratitude) are sure-fire ways to pull potential and previous customers back into your store or keep your business top-of-mind.

3. Make Time for Audience Building

Audience building is extremely important to the success of your business. It is also a worthwhile tactic to explore during holiday closure periods. This means, communication. Keep talking to your audience and ensure that the conversation is a two-way street. Let your customers know that you are there for them and are committed to delivering exceptional products or services and solving their problems. By keeping lines of communication open, you are guaranteed to stay top of mind the next time they shop for your product(s) or need your services.

4. Spy on your Competitors

Using the holidays to do a bit of competitor research is another highly recommended tactic. It will help you set SMARTER goals in the new year. Ask yourself: What channels are your competitors using? What strategies and tactics bring them the most success? Answering these questions will help you identify potential gaps and look for ways to create a competitive edge. Also look to see what sorts of advertising campaigns companies in your industry are running this year. What do you think is working well and falling apart?

5. Employ Exit-Intent Technology

Exit intent is basically a pop-up message that pop ups when a user tries to leave a website. The message will usually show a deal or promotion that persuades the consumer to buy now. Offering a last second deal like a free gift or 15% off is the retailer’s final offer to the consumer, and it has proven to be boost conversion rates. On average, there is a 25% decrease in cart abandonment after an exit-intent campaign has been implemented.

example of exit intent technology - digital marketing tips for the holiday season

Example of exit-intent technology (source: spotstudio.net)

About iRISEmedia – An online marketing agency in Toronto

At iRISEmedia we are specialized in social media management, digital marketing, online reputation management and online branding. Our team helps clients manage and grow their online presence and branding to increase qualified web traffic and online leads. We service clients in Toronto and throughout Canada and the U.S. Give us a call or contact us if you want to discuss any of your social media marketing needs. We would be delighted to hear from you.


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