Google’s main objective is to provide users with the most relevant search results. The Knowledge Graph which was introduced by the search engine in 2012 uses semantic search and provides answers not just website links. Through the Knowledge Graph, Google identifies and connects facts about people, places, “how to”, and more. Let’s look at some unexpected things you can search on Google through the Knowledge Graph.
Google: Your Party Buddy
The new cocktail recipe search feature can tell you everything you need to know to make your own party cocktail. It displays the basic information about the origin of the cocktail, the ingredients, preparation and how it should be served. The feature works on desktop and mobile for a number of cocktails. The feature is available in English.
Google: Your Personal Travel Assistant
If you are planning to go on vacation, let’s say to Cuba, Google will show you top things you need to know about the country: currency, language and population. Moreover, the Knowledge Graph search results include points of interest and destinations that are related to the country. Instead of browsing through the web, Google knows what kind of facts people usually search for and displays in the right hand sidebar of the search results.
Forget About Expedia and Travelocity
If you are looking to go from Toronto to Ottawa, Google will display on top of the search results a map with the directions and the time it will take you to get to your destination. The results also show the flight schedule, prices and travel time. You can simply choose the date and airline of your liking. Instead of going through multiple websites, all details are summarized on one page.
Google Opens Search Engine Marketing Opportunities for Non-for-Profits
Google started to display information about non-for-profit organizations in its Knowledge Graph since 2013. It highlights the cause, financial information, social media profiles and the most recent Google+ posts. Users can also find other similar organizations that appear on the bottom of the Knowledge Graph summary. Google is planning to bring in more non-for-profit organizations to display in the search results which will become a great opportunity for these organizations to improve their search engine marketing results.
Google: Your Personal Doctor
According to Google, one out of twenty searches is related to health. Through the Knowledge Graph, Google offers users medical information about common health conditions starting February, 2015. Google states that it “worked with a team of medical doctors (led by our own Dr. Kapil Parakh, M.D., MPH, Ph.D.) to carefully compile, curate, and review this information”.
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