Are you tweeting or are you engaging on Twitter? That is the ultimate question! When it comes to being a successful marketer on Twitter, just tweeting about your business isn’t going to cut it. Without a solid strategy to actively engage followers and customers, your tweets could easily disappear into the thin air, where the sheer number of daily tweets reaches well into the millions.
Avoiding — or evading — the black hole isn’t as simple as 1-2-3, but a little bit of planning can go a long way. Here are a couple of things you should consider when engaging customers and prospects on Twitter.
1. Complete your profile:
Before you try to implement a winning strategy, you should complete your profile so that your business is easily identifiable when searched on the social media channel or major search engines. Choose a Twitter handle that embodies your organization and is easy to remember. Then, select a profile image that represents your organization. Your bio should be concise and include 1-2 search engine friendly keywords.
2. Retweet and Favorite Others:
Retweeting other authoritative users’ tweets is a form of acknowledgment and respect on the third largest social media channel. Why not add a comment and add insight into what has already been said? By being social, you get people to notice you and begin making connections.
3. Tweet more than once a day:
Twitter is one of the fastest growing as well as moving social media platforms in terms of newsfeeds. Something you post at 8 am will be “old news” by 2 pm. Needless to say, posting at least three times per day is the best way to stay afloat.
4. Think before you hashtag:
Hashtags get over used and abused on the social media channels. Suffice it is to say, it’s important to understand what a hashtag is and how to use it correctly. For example, don’t use too many hashtags in your post. The overuse of hashtags screams, “I don’t know what I’m doing”. As well, don’t group three or more words in one hashtag unless you are certain that everyone else knows what you are writing about.
5. Less is more.
Tweets with less than 100 characters get 17% more engagement and this includes spaces. They should be as concise and to the point as possible. Same thing with Facebook – anything that is less than 80 characters gets people’s engagement vs. the posts that are too long.
iRISEmedia.com is a web design, social media marketing, and search engine marketing (SEM) firm in Toronto, Canada. Our team helps clients increase their reach and profitability by developing and implementing customized and targeted online and social media marketing strategies. We service clients in Toronto, Ontario, the GTA and throughout Canada as well as globally.