As an SEO company in Toronto we are doing this article on seven important rules for SEO (Search Engine Optimization). For further information on this topic please refer to the article in SEO News. Each article will focus on one important SEO rule. This is the 6th article in a series of 7.
Follow Search Engine Guidelines
Any SEO company in Toronto would agree with the rule “follow the search engine guidelines- only use white hat techniques”.
In general, nowadays when we learn something new, most of us learn the rules and “how to’s” on how to play the game. However SEO (Search Engine Optimization) is not a game. A business is someone’s livelihood and should be taken very seriously. iRISEmedia is an SEO company in Toronto and we take Search Engine Optimization very seriously. We specialize in all aspects of online marketing with an emphasis on SEO and Social media marketing.
Two Key Factors for any SEO Company
- Keep the client happy
- Keep Google and Bing happy
The way to keep Google and Bing happy is to play by the rules. Playing by the rules means using only “white hat” SEO strategies. If an SEO company in Toronto, or anywhere for that matter, plays by the search engine rules, works hard and offers excellent customer service there is an excellent chance for SEO success.
Remember, just because your competitor isn’t following Google’s guidelines doesn’t mean another SEO company in Toronto should follow suit. There’s the famous question every mother has asked, if someone jumps off the bridge, does that mean you should?
If SEO is long term, which it is then go in knowing that. It is a commitment that will pay off big time. Once a website is on page 1 it is like taking a business and putting in the middle of the world. Every prospect for that keyword will know about your business. As long as the website is visually appealing, you offer a competitive product and/or service at a competitive price and your website is filled with valuable content why wouldn’t a prospect buy from you?
So, make sure your SEO Company follows the search engine rules and uses “white hat” SEO techniques only. Do not be afraid to come right out and ask. The risk of being sanctioned by Google is too great.