Matt Cutts, one of only a few people who know exactly “what is going on” in Google, has recently disclosed some exclusive SEO tips for webmasters at an expo in Seattle.
He not only mentioned a few astonishing ranking techniques that Google is currently adopting, but also a few interesting stories about how Google is changing its ranking method.
1. Categorized Ranking
Pay more attention to keyword categories when strategizing initial SEO keyword research. Google is going to be ranking websites in accordance with categories as opposed to generic keywords. With categorized rankings, authority websites in a specific category will appear in higher ranks in the future. Google’s objective is to make it easier for a search results to be more focused.
2. Page Load Time on Mobile Devices
Page speed on mobile devices will be taken into account in ranking websites. We knew about this for a long time regarding desktops and notebooks but mobile “upload times” as a criterion for ranking is new. It is not clear if a shorter page loading time ranks a website in a higher position, but bad page speed will negatively impact the rank of your site. You also better think about faulty redirects. Check your optimized website for mobile devices.
3. Facebook Likes are an SEO Myth
Many people believe that the more a Facebook business page gets “Likes”, the higher position the site is ranked in Google. According to Matt, however, Facebook data does not affect ranking and they cannot even judge all of the Facebook pages. This may be true but Matt makes it clear that a website’s social media presence as a whole definitely affects their Google ranking.
4. Overrated Social Media Emphasis…for now
Even if it is true that social media data affects a website’s ranking, it does not affect it as much as you might expect. However, in the long run, social media engagement will have a much greater impact on organic Google rankings.