In partnership with comedian Jerry Seinfeld and director Barry Sonnenfeld, Acura has created a new series of comedic commercials that will debut on Season 3 of Seinfeld’s original and Emmy-nominated web series Comedians in Cars Getting Coffee.

The eight spots are written and stylized in a retro 1960’s style as a spoof of old-time advertising. They are a new element in Acura’s exclusive sponsorship of Comedians in Cars Getting Coffee, a show where Seinfeld picks up other famous comedians in vintage automobiles and takes them out for coffee and funny, intimate conversations. The spots will debut as Comedians in Cars Getting Coffee Season 3 premieres on the web on January 2, 2014.

The ads, which will run during the third season of Seinfeld’s online-only Comedians in Cars Getting Coffee starting Jan. 2, lovingly spoof hallmarks of car ads during the era, like astronauts, blind optimism for the future and picnics with large helpings of potato salad.